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Spot in the Coca-Cola Label

Agency: 
Published/Aired: 
December 2009
20883
Description: 

How to turn millions of bottles into a TV set?

Ambient advertisment created by Wunderman, Argentina for Coca-Cola, within the category: Office Equipment.

Advertising Agency: Wunderman, Buenos Aires, Argentina
Creative Directors: Juan Pablo Manazza, Vane De Matthaeis
Art Directors: Jose Azanza, Alfonzo Cornejo
Group Account Director: Victoria Cole
Developer: Javier Corra

Comments (11)

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whatthefudge's picture
whatthefudge
Activity Score 1266

Hmm, not so sure that I'd bother myself watching ads on the bottle via the computer...

anHiiieeta's picture
anHiiieeta
Activity Score 328

superb! cool!

robinstam's picture
robinstam
Activity Score 215

"That is new media". Yes, augmented reality is so new! Nobody ever did something with that ;-). Oh well, it's not a bad promotion, but don't let it go to your head.

DBB's picture
DBB
Activity Score 1216

That is not new media !

murdock's picture
murdock
Activity Score 15

En realidad no es muy creativa. Aburrido solo ver ese spot!!!

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Coke? Really? They are way better than this.

Guest's picture
Guest

it's cool... it's augmented reality. But this is too pretencios to say that "we creat new media"... please.

RolandoPeralta's picture
RolandoPeralta
Activity Score 4

well... it's a little pretentious to call this "we creat new media"... it's augmented reality, it's cool, but they don't invented it... sorry

Gallas's picture
Gallas
Activity Score 38

They'd bette come up with some recreative way to recycle their bottles. It would be a more useful and effective PR.

Guest's picture
Guest

and while 'chating' with users....

Guest's picture
Guest

after purchase watch the AD? It's doesn't mean anything.

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