00:00
NewerOlder

Coca-Cola: Spot in the Coca-Cola Label

How to turn millions of bottles into a TV set?

Advertising Agency: Wunderman, Buenos Aires, Argentina
Creative Directors: Juan Pablo Manazza, Vane De Matthaeis
Art Directors: Jose Azanza, Alfonzo Cornejo
Group Account Director: Victoria Cole
Developer: Javier Corra
Published: December 2009

Related videos by Shutterstock

11 comments

whatthefudge's picture
whatthefudge
1268 pencils

Hmm, not so sure that I'd bother myself watching ads on the bottle via the computer...

anHiiieeta's picture
anHiiieeta
328 pencils

superb! cool!

robinstam's picture
robinstam
213 pencils

"That is new media". Yes, augmented reality is so new! Nobody ever did something with that ;-). Oh well, it's not a bad promotion, but don't let it go to your head.

DBB's picture
DBB
1218 pencils

That is not new media !

murdock's picture
murdock
15 pencils

En realidad no es muy creativa. Aburrido solo ver ese spot!!!

brandingworthspreading's picture
brandingworthsp...
648 pencils

Coke? Really? They are way better than this.

Guest's picture
Guest

it's cool... it's augmented reality. But this is too pretencios to say that "we creat new media"... please.

RolandoPeralta's picture
RolandoPeralta
4 pencils

well... it's a little pretentious to call this "we creat new media"... it's augmented reality, it's cool, but they don't invented it... sorry

Gallas's picture
Gallas
38 pencils

They'd bette come up with some recreative way to recycle their bottles. It would be a more useful and effective PR.

Guest's picture
Guest

and while 'chating' with users....

Guest's picture
Guest

after purchase watch the AD? It's doesn't mean anything.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments