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Coca-Cola: Spot in the Coca-Cola Label

High Bandwidth | Low Bandwidth | Mobile
Your rating: None Average: 5.4 (38 votes)

How to turn millions of bottles into a TV set?

Advertising Agency: Wunderman, Buenos Aires, Argentina
Creative Directors: Juan Pablo Manazza, Vane De Matthaeis
Art Directors: Jose Azanza, Alfonzo Cornejo
Group Account Director: Victoria Cole
Developer: Javier Corra
Published: December 2009

11 Comments

whatthefudge's picture 1270 pencils
whatthefudge | Thu, 2010-05-06 04:21
2

Hmm, not so sure that I'd bother myself watching ads on the bottle via the computer...

anHiiieeta's picture 328 pencils
anHiiieeta | Thu, 2010-05-06 05:07

superb! cool!

robinstam's picture 164 pencils
robinstam | Thu, 2010-05-06 07:04

"That is new media". Yes, augmented reality is so new! Nobody ever did something with that ;-). Oh well, it's not a bad promotion, but don't let it go to your head.

DBB's picture 1224 pencils
DBB | Thu, 2010-05-06 07:55

That is not new media !

murdock's picture 15 pencils
murdock | Thu, 2010-05-06 12:17

En realidad no es muy creativa. Aburrido solo ver ese spot!!!

brandingworthspreading's picture 656 pencils
brandingworthspreading | Fri, 2010-05-07 14:34

Coke? Really? They are way better than this.

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Guest's picture
Guest | Mon, 2010-06-21 19:15
5

it's cool... it's augmented reality. But this is too pretencios to say that "we creat new media"... please.

RolandoPeralta's picture 4 pencils
RolandoPeralta | Mon, 2010-06-21 19:28
5

well... it's a little pretentious to call this "we creat new media"... it's augmented reality, it's cool, but they don't invented it... sorry

Gallas's picture 38 pencils
Gallas | Tue, 2010-06-22 06:53
1

They'd bette come up with some recreative way to recycle their bottles. It would be a more useful and effective PR.

Guest's picture
Guest | Tue, 2010-07-06 04:48

and while 'chating' with users....

Guest's picture
Guest | Thu, 2010-10-21 19:37

after purchase watch the AD? It's doesn't mean anything.

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