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Coca-Cola Portugal: Rivalry Wallet

Advertising Agency: O escritório, Portugal
Creative Director: Nuno Jerónimo
Executive Manager: Tiago Canas Mendes

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16 comments

andylefty's picture
andylefty
4533 pencils

It's a bizaare situation. A wallet belonging to a rival supporter.

DBB's picture
DBB
1215 pencils

Done, and i think also by coca cola!
wtf?

CuriousPencil's picture
CuriousPencil
4227 pencils

Know what, I'm not caring if this has already been done, this is wonderful. Because:

1) For the 'honest' people who bring the wallet back, they immediately get an overwhelming reward - the positive approval of a crowd of their *peers* - strangers on the same team, and get a bottle of coke thrust into their hands, "go on, drink it, now, quick, so your brain makes a concrete link between this huge endorphin overload and the taste of this bottle."

2) For the crowd at the match, they get to see that they're on the right team, full of honest people, rewarded for their honesty by wellbeing and Coke - conflated into one and the same by the wonders of positive reinforcement.

3) This is a psychologist's wet dream: a superb example of social engineering and manipulation.

Flawless marketing, and totally sickening at the same time.

Sarah80's picture
Sarah80
207 pencils

Who care done before or not. Its wonderful, and the insight is pretty strong. I like it so much.

kleenex's picture
kleenex
26441 pencils

Did the other five percent go to the match as well??

andylefty's picture
andylefty
4533 pencils

The other five drink Pepsi.

andylefty's picture
andylefty
4533 pencils

Exactly!

Nike Diesel's picture
Nike Diesel
13339 pencils

Yup!

sambuca's picture
sambuca
1066 pencils

would NEVER EVER had worked in Istanbul Galatasaray vs Fenerbahce!!!!
NEVER
They would've pissed in the wallet. at the store. in front of all people. and everybody would be proud of the pisser pissing on the enemies ticket!

DBB's picture
DBB
1215 pencils

How can you tell it doesn't matter when coca cola did the same thing not so long ago ?!

http://adsoftheworld.com/media/ambient/cocacola_the_wallet_of_happiness

Lawson Hembree's picture
Lawson Hembree
456 pencils

Great way to associate your brand with doing good, rewarding honesty, etc.

Karelgp's picture
Karelgp
123 pencils

Done 7 months ago http://youtu.be/FLYz6DaCuIU

Jexep's picture
Jexep
182 pencils

Doing Good!

my marketing blog (Thai Language): http://jexep.net

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