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Published/Aired: 
August 2013
Description: 

We transformed the country's main billboards into remote interactive billboards.Consumers were invited to enter their names (just once) via a special Coca Cola smartphone app. The location-based app was able to identify the consumers as they approached the billboard and transmitted their names automatically to the billboards. Using geo-fence technology, whenever a consumer approached the billboard, they received a message to their smartphones notifying them that their name was up there. The app ranked #1 in Israel's app store as of day one, and kept that position throughout the entire campaign period, with a total of 100K downloads.

Creatives: Gefen Team / Israel

Comments (3)

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Highest Rated

lzhlnrzn's picture
lzhlnrzn
Activity Score 196

Not sure if it's a good thing to have drivers receiving messages of having their name on every billboard they pass. May distract from the driving and could lead to an accident.

IZN

kleenex's picture
kleenex
Activity Score 43434

Sooo.....

Inkwell's picture
Inkwell
Activity Score 148

"More 'then' 100k downloads?"

"THEN???" How about "than?"

lzhlnrzn's picture
lzhlnrzn
Activity Score 196

Not sure if it's a good thing to have drivers receiving messages of having their name on every billboard they pass. May distract from the driving and could lead to an accident.

IZN

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