Personal road

August 2013
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We transformed the country's main billboards into remote interactive billboards.Consumers were invited to enter their names (just once) via a special Coca Cola smartphone app. The location-based app was able to identify the consumers as they approached the billboard and transmitted their names automatically to the billboards. Using geo-fence technology, whenever a consumer approached the billboard, they received a message to their smartphones notifying them that their name was up there. The app ranked #1 in Israel's app store as of day one, and kept that position throughout the entire campaign period, with a total of 100K downloads.

Creatives: Gefen Team / Israel

Comments (3)

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lzhlnrzn's picture
196 Activity Scores

Not sure if it's a good thing to have drivers receiving messages of having their name on every billboard they pass. May distract from the driving and could lead to an accident.