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New grip bottle

Agency: 
Published/Aired: 
April 2009
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Description: 

Challenge: Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.
Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007.

Advertising Agency: Marcel, Paris, France
Executive Creative Directors: Anne de Maupeou, Frédéric Témin
Creative Directors: Anne de Maupeou, Frederic Temin
Art Director / Copywriter: Souen Le Van
Copywriter / Art Director: Sergio Alonso

Comments (22)

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Highest Rated

AssassinX's picture
AssassinX
1329 Activity Scores

Hahaha this one can definitely leave people an unforgetable impression, great

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