Coca-Cola: New grip bottle
Challenge: Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.
Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007.
Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou, Frederic Temin
Copywriters: Sergio Alonso, Souen Le Van
Art Directors: Souen Le Van, Sergio Alonso
Published: April 2009
Comments
The old lady seems angry
That is quality.
my favorite type of "advertising" one tat gets people to be part of the message/ad
Always try to be unique even when forced to conform.
hey Ivan, this is the first time i have com acros so many cool ads one after the other.
thanks a lot man!
they showed me a picture & i laughed
dignity has never been photographed
catchy!
I would hate this poster if my clothes got stuck at it.
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
i guess many of us would
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I'm really curious how sticky this is. It all stands or falls with that. I'd be pissed of it either damages my cloths or leaves it sticky. If not, bravo!
It seems like a "densed" Velcro, pretty sticky! A less agressive execution would have been better.
Can they really state that sales increased 3.8% simply because of the ad/new bottle? Personally, I'll drink something if it tastes good, not because the bottle is easy to hold. The design concept for the poster is pretty awesome though, and yes,l that old lady does look angry.
Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.
ça fait du bien de voir enfin une idée, une vrai!!!
ah oui je me souviens, ça n'a pas chopé à Cannes cette année?
c'est simple et efficace
this would piss me off if i got stuck. it will pull up bits of my clothes making them look rough
genius.
elegant
Gorgeous!
Estupendo.
Javier
Funny idea but I'm not certain that I would purchase this based on gripping action, especially if an article of my clothing were snagged on the velcro.
great great way of advertising
"Imagination is more important than knowledge"
simply genius °_° i love it.
Great idea.
I like the ad. If I got stuck to it I would think it were quite funny. Although, I don't know how well a new grip on the bottle works as a differentiating factor.
it gets noticed all right, but it's doubtful that the reaction is positive. Just because it's smart doesn't mean that it's a good idea. I'd be pissed off if my clothes get ruined because of a dumb velcro poster, wouldn't you? I'll be damned if i don't go and get a Pepsi. Overall an original idea, but it could only create negative attitude toward the product. Besides, it'd be more relevant with clothing, a new backpack strapping system or a velcro ad, than a new Coke bottle design, somehow it just doesn't add up.
In the quiet words of the Virgin Mary... Come again?