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Coca-Cola: New grip bottle

Coca-Cola: New grip bottle
Your rating: None Average: 8.6 (52 votes)

Challenge: Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.
Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007.

Advertising Agency: Marcel, Paris, France
Creative Directors: Anne de Maupeou, Frederic Temin
Copywriters: Sergio Alonso, Souen Le Van
Art Directors: Souen Le Van, Sergio Alonso
Published: April 2009

Comments

Guest's picture

The old lady seems angry

Guest's picture

That is quality.

ACreativeSpirit's picture 18 pencils

my favorite type of "advertising" one tat gets people to be part of the message/ad

Always try to be unique even when forced to conform.

tirthomitro's picture 996 pencils

hey Ivan, this is the first time i have com acros so many cool ads one after the other.
thanks a lot man!

hagemony's picture 270 pencils

catchy!

Juan Cabral's picture 719 pencils

I would hate this poster if my clothes got stuck at it.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

rolling.stone's picture 1086 pencils

i guess many of us would

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~ Quite obviously, I have gathered no moss ! ~

www.jackmancer.com's picture 731 pencils

I'm really curious how sticky this is. It all stands or falls with that. I'd be pissed of it either damages my cloths or leaves it sticky. If not, bravo!

Dzsoi's picture 4558 pencils

It seems like a "densed" Velcro, pretty sticky! A less agressive execution would have been better.

scs7683's picture 85 pencils

Can they really state that sales increased 3.8% simply because of the ad/new bottle? Personally, I'll drink something if it tastes good, not because the bottle is easy to hold. The design concept for the poster is pretty awesome though, and yes,l that old lady does look angry.

Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.

Guest's picture
10

ça fait du bien de voir enfin une idée, une vrai!!!

Guest's picture
9

ah oui je me souviens, ça n'a pas chopé à Cannes cette année?
c'est simple et efficace

J Designer's picture 307 pencils
5

this would piss me off if i got stuck. it will pull up bits of my clothes making them look rough

Sydney based jake's picture 115 pencils

genius.

Guest's picture
10

elegant

Guest's picture
10

Gorgeous!

Guest's picture

Estupendo.
Javier

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