Coca-Cola: New grip bottle
Challenge: Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.
Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007.
Advertising Agency: Marcel, Paris, France
Executive Creative Directors: Anne de Maupeou, Frédéric Témin
Creative Directors: Anne de Maupeou, Frederic Temin
Art Director / Copywriter: Souen Le Van
Copywriter / Art Director: Sergio Alonso
Published: April 2009