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Hello Happiness, Phone Booth

Agency: 
Published/Aired: 
March 2014
Description: 

To give labourers in the UAE a few extra minutes of happiness, Coca-Cola created the Hello Happiness Phone Booth -- a special phone booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call, helping them connect with their families back home more often.

Advertising Agency: Y&R, Dubai, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Ash Chagla, Kalpesh Patankar
Art Directors: Kalpesh Patankar, Khaled Said
Copywriters: Ash Chagla, Athina Lalljee
Agency Producer: Sam Eid
Editor: Subash Mishra
Production Company: Pixel Plus Media
Production House: Dejavu
Sound Company: Mango Jam Studio

Comments (15)

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Highest Rated

Corbeen's picture
Corbeen
Activity Score 1093

Y&RDBX Chapeau!

Tel3tubby's picture
Tel3tubby
Activity Score 351

Moving

morse's picture
morse
Activity Score 17364

It's a real problem and Coke solved it nicely. If only for a short time.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

janaka illangarathne's picture
janaka illangarathne
Activity Score 247

its great.......

jacques.nel's picture
jacques.nel
Activity Score 62

Great work Ash and Y&R.

adnut's picture
adnut
Activity Score 147

this seems to be working too hard to win metal...no real idea....

ateam's picture
ateam
Activity Score 322

thats all? oh no..

MindDrift's picture
MindDrift
Activity Score 1170

Currency-based ideas have become boring and unoriginal.

kleenex's picture
kleenex
Activity Score 43371

Brilliant!!

Liviu's picture
Liviu
Activity Score 4359

And this is a another campaign made for awards not for sales. Why to choose a target audience without money to call home?

Mmusharbak's picture
Mmusharbak

The idea ticked many boxes.
Sales
Connect to brand
added value to clients
Environment protection
Reduce blockage in public sewage systems
I liked it.

MoodyMudi's picture
MoodyMudi
Activity Score 66

Its very important to anchor a campaign on strong consumers' research and the insight uncover by Coca-Cola is deep and discerning.
This ad idea is a social campaign, and it can be spread around communities of migrate workers anywhere in this world.

3M

Tojomahefa's picture
Tojomahefa

Really nice !! Got the greatest idea !

Tapper's picture
Tapper
Activity Score 490

you've bolted an idea on, its an ad for phone network not coke. If phones with phone credit came out of the machine it would maybe just about work. Apart from that it just shoes how shit their life is and how futile a fkng coke really is to them.

stella.yellowstone's picture
stella.yellowstone
Activity Score 4

nice! and touching!!

Corbeen's picture
Corbeen
Activity Score 1093

Y&RDBX Chapeau!

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