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Coal Flag, Elevator

Published/Aired: 
October 2006
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Also From This Campaign ( items)

Description: 

We mine the coal that powers the nation. Not to mention, this elevator.
Consol Energy
America's On Switch.

Advertising Agency: Blattner Brunner, Pittsburgh, USA
GCD: Jay Giesen
GCD / Copywriter: Dave Kwasnick
Art director: Shawn Smith, Rick Bryson
Copywriters: Kevin Corfield, Jill Beloma
Photography: R.J. Muña, San Francisco
Director / Prod. Co.: Jim Lima/Zoic Studios, Culver City, California

Comments (7)

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Highest Rated

adroitmachine's picture
adroitmachine
20 Activity Scores

Ok, then let me rephrase - lousy campaign. Regardless of the subject matter.

Of course, if you want to be another soulless advertising drone obsessed only with the work (and money, of course) and not the intent and consequences, be my guest. It's easier to shut your eyes and ears then take an active role in this world anyway, especially when you have a genuine opportunity to better it at a meaningful scale.

Obviously, you agree.

This site is here for the benefit of the industry and part of the industry is about responsible work. A critique of such work can cover more then the art direction and copy, it's about an idea and it's meaning.

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