The Walking Dead Rotting Finger Countdown

February 2013
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The Walking Dead, one of AMC’s most popular TV shows, is set in a world overrun by zombies. To get people excited about its return on February 10th we created a rotting finger countdown. Every day leading up to February 10th, one finger was hacked off the hands, counting down the days to the return of the show. We also asked people to Tweet pictures of themselves in front of the hands for a chance to win one of the fingers.

Advertising Agency: Leo Burnett Toronto, Canada
Chief Creative Officer: Judy John
Creative Directors: Judy John, Lisa Greenberg
Group Creative Director: Morgan Kurchak
Copywriter: Frank Macera
Art Directors: Jonathan Guy, Andrew Hart
Designer / Props: Performance Solutions
Prop Builder: Carl Troughton
Makeup Artist: Lisa Slonetsky, Katie Eckenswiller, Gail Roberts
Hair: Sierra Cermignani
Wardrobe Stylist: Samantha Diluciano
Agency Producer: Franca Piacente
Print Producer: David Eades
Account Director: David Kennedy
Account Supervisor: Jeremy Farncomb
Locations: Joe Kondrat
Videographer: Ian Webb

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