Close Up Toothpaste: Seesaw

Close Up Toothpaste: Seesaw

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Agency: JWT, Dubai
Creative Director: Chafic Haddad, John Foster
Art director: Kedar Damle
Copywriter: Tushar Kadam
Photographer: Suresh Subramanian

Your rating: None Average: 4.8 (9 votes)

Comments

pindaro's picture

so the target are 5 year old kids, right?

Who want to get up close and intimate.

These people don't care about the target,or if this makes sense,or if somebody understands the print;
They just want to be CREATIVE-this is all they know;
They didn't hear of efficiency.They just say:let's do something CREATIVE,but they don't think about something else.

children, these days don't have a half an hour to spend in front of a print to realize that if they
wash their teeth they can get closer,because their mounth is not going to stink.

until now the seats were so distant because the people didn't want to smell the other's stinky breath.
You didn't know that???????????

No, no, no and again no! I really wonder which adults gonna be there and enjoy their sunny sunday afternoon in that wierd thing going up and down.

Maybe next time...

Step One: Stick chin out
Step Two: Clench fist
Step Three: Administer swift upward blow

Let me repeat: SCAM ADS HAVE NO TARGET OTHER THAN JUDGES. NO OTHER END BENEFIT
THAN WHAT THE AGENCIES BAG AT AWARD SHOWS.

*it doesn't make sense
blah

The thing is... don't judges, most of which are professionals themselves, see that this is obviously scam work? Do they think that we are retards? This is really pushing it. Oh, and seesaws in Dubai? What the hell?

i thought, in dubai, you weren't allowed to crap in public places.

Waste of money!

none of you think that maybe the target are the parents of the children??? or the parents leaves alone the kids???

Justification direct to target group totally loose.
Overall shout out weak.

what the hell of this idea about? doesn make sense!

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