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Close Up: Blind Test Closeup

For the first time in history, a toothpaste will do a blind test. The dynamic is the same as the traditional blind tests. Participants will experience two toothpaste, any brand and the new Close Up Ação Profunda, which leaves three times fresher breath. Then they will say which corresponds to which toothpaste brand.
Only one detail: the test will be done by kissing.

Advertising Agency: F.biz/WPP, Sao Paulo, Brazil
Creative Director: Rodolfo Barreto
Art Directors: Carlos Pimenta, Daniel Schiavon
Copywriter: David Levy
Art Assistant: Leandro Bordoni
Additional credits: Estilingue Films Productions
Published: June 2012

11 comments

R U serious's picture
R U serious
408 pencils

FFF

Fake, Forced, Fail

Say my name, say my name...

VampAd's picture
VampAd
1153 pencils

Agree.

morse's picture
morse
16547 pencils

If real it's awesome.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

SoCH_TO's picture
SoCH_TO
959 pencils

1st of all it's fake and 2nd I just imaging what will happen if i will put close on my d.......k !!!

Live with Passion

m-adman's picture
m-adman
185 pencils

French kissing strangers on streets? hope the models did not pick up any deadly germs...

kleenex's picture
kleenex
34632 pencils

I agree with you on that.

bi_sign's picture
bi_sign
262 pencils

OMG !!!

salil.sharma's picture
salil.sharma
2331 pencils

lovely concept
i love it

writerblue's picture
writerblue
6 pencils

everyone knows it's fake
everyone wants it's real

Ced skywalker's picture
Ced skywalker
8 pencils

Euwww Desperate

Phillhb's picture
Phillhb
174 pencils

Look at all those on target people in that parking lot that just happened to walk by... At least try and make it a bit real.

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