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Close Up: Blind Test Closeup

For the first time in history, a toothpaste will do a blind test. The dynamic is the same as the traditional blind tests. Participants will experience two toothpaste, any brand and the new Close Up Ação Profunda, which leaves three times fresher breath. Then they will say which corresponds to which toothpaste brand.
Only one detail: the test will be done by kissing.

Advertising Agency: F.biz/WPP, Sao Paulo, Brazil
Creative Director: Rodolfo Barreto
Art Directors: Carlos Pimenta, Daniel Schiavon
Copywriter: David Levy
Art Assistant: Leandro Bordoni
Additional credits: Estilingue Films Productions
Published: June 2012

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10 comments

R U serious's picture
R U serious
405 pencils

FFF

Fake, Forced, Fail

Say my name, say my name...

VampAd's picture
VampAd
1153 pencils

Agree.

morse's picture
morse
15922 pencils

If real it's awesome.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

SoCH_TO's picture
SoCH_TO
953 pencils

1st of all it's fake and 2nd I just imaging what will happen if i will put close on my d.......k !!!

Live with Passion

m-adman's picture
m-adman
185 pencils

French kissing strangers on streets? hope the models did not pick up any deadly germs...

kleenex's picture
kleenex
28641 pencils

I agree with you on that.

bi_sign's picture
bi_sign
262 pencils

OMG !!!

salil.sharma's picture
salil.sharma
2278 pencils

lovely concept
i love it

writerblue's picture
writerblue
6 pencils

everyone knows it's fake
everyone wants it's real

Ced skywalker's picture
Ced skywalker
8 pencils

Euwww Desperate

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