Onion, Coffee, Cigarette

Agency Network: 
October 2009

To demonstrate the ability of intense Clorets Eliminator to target and eliminate foodstuffs that create foul-smelling breath, we hung target posters of the offenders in supermarket aisles. The concentric circles naturally found in these foodstuffs created to perfect link to the traditional target.

Advertising Agency: Ogilvy Cape Town, South Africa

Ambient advertisment created by Ogilvy, South Africa for Clorets, within the category: House, Garden.

Executive Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe-Ginger
Copywriter: Peri van Papendorp

Comments (10)

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Guest's picture

I don´t know if people would get it, but I think it´s interesting.

mikeelrapido's picture
Activity Score 1929

That's the point - nice idea but a little bit complicated.. Where is the product - behind this targets??


Guest's picture

coffee doesn't smell so bad.

sirvan's picture
Activity Score 29860

This isn't super-awesome, but it's way better than that mentos crap. At least this has a bit of an idea.


"I love some things, and don't love some other things."

CrackerJackFlash's picture
Activity Score 19599

I can dig it

Guest's picture


silvi's picture
Activity Score 4172

Coffee smells good actually.

Oussama Black Knight's picture
Oussama Black Knight
Activity Score 98

It's brillant, But I don't reckon that people can get it easily (it's lil'bit complicated).

Inspiration exists, but it has to find us working

Sydney based jake's picture
Sydney based jake
Activity Score 115

They are selling chewing gum? I'm not sure people will get this. Is it point of sale or are these print ads?

fondafo's picture
Activity Score 418

so good!