Clorets Eliminator: Onion, Coffee, Cigarette

To demonstrate the ability of intense Clorets Eliminator to target and eliminate foodstuffs that create foul-smelling breath, we hung target posters of the offenders in supermarket aisles. The concentric circles naturally found in these foodstuffs created to perfect link to the traditional target.

Advertising Agency: Ogilvy Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe-Ginger
Copywriter: Peri van Papendorp

10 comments

Guest's picture
Guest

I don´t know if people would get it, but I think it´s interesting.

mikeelrapido's picture
mikeelrapido
1929 pencils

That's the point - nice idea but a little bit complicated.. Where is the product - behind this targets??

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Guest's picture
Guest

coffee doesn't smell so bad.

sirvan's picture
sirvan
29870 pencils

This isn't super-awesome, but it's way better than that mentos crap. At least this has a bit of an idea.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

podre

silvi's picture
silvi
4172 pencils

Coffee smells good actually.

Oussama Black Knight's picture
Oussama Black Knight
98 pencils

It's brillant, But I don't reckon that people can get it easily (it's lil'bit complicated).

Inspiration exists, but it has to find us working

Sydney based jake's picture
Sydney based jake
115 pencils

They are selling chewing gum? I'm not sure people will get this. Is it point of sale or are these print ads?

fondafo's picture
fondafo
418 pencils

so good!

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