Clorets Eliminator: Onion, Coffee, Cigarette
To demonstrate the ability of intense Clorets Eliminator to target and eliminate foodstuffs that create foul-smelling breath, we hung target posters of the offenders in supermarket aisles. The concentric circles naturally found in these foodstuffs created to perfect link to the traditional target.
Advertising Agency: Ogilvy Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe-Ginger
Copywriter: Peri van Papendorp
10 Comments
I don´t know if people would get it, but I think it´s interesting.
That's the point - nice idea but a little bit complicated.. Where is the product - behind this targets??
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coffee doesn't smell so bad.
This isn't super-awesome, but it's way better than that mentos crap. At least this has a bit of an idea.
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"I love some things, and don't love some other things."
I can dig it
podre
Coffee smells good actually.
It's brillant, But I don't reckon that people can get it easily (it's lil'bit complicated).
Inspiration exists, but it has to find us working
They are selling chewing gum? I'm not sure people will get this. Is it point of sale or are these print ads?
so good!