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Necklace

Agency: 
Published/Aired: 
January 2009
Description: 

Ambient advertisment created by Gruponove, Brazil for Clock's, within the category: Personal Accessories.

Advertising Agency: Gruponove Comunicação, Recife, Brazil
Creative Director: Fernando Lima
Art Director: Roberto Bruno
Copywriter: Leonardo Parnes
Photographer: Thomas Baccaro
Image retouching: Daniel Xavier

Comments (19)

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Highest Rated

joelapompe's picture
joelapompe
Activity Score 3845

The very same kind of street guerrilla idea was already made in Switzerland by Simko some years ago :
http://adsoftheworld.com/media/ambient/accessorize_street_marketing

http://www.joelapompe.net / Facebook : Joelapompe

Guest's picture
Guest

SO WHAT?

Guest's picture
Guest

?

Guest's picture
Guest

1-Stupid
2-Forced
3-Uninteresting

Disco Munky's picture
Disco Munky
Activity Score 3890

Way too convoluted.

fail.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

now they sell steel chains as necklaces, sooooo elgegant ._.

Guest's picture
Guest

Bla bla bla bla and bla bla bla, but bla bla is soooooo bla bla bla bla bla.

Guest's picture
Guest

Bad work. :(

Too forced.

Guest's picture
Guest

essa ideia realmente não foi feliz :(

sold's picture
sold
Activity Score 3305

i think this is an ambient media
if it is, is good.
not WOW, but good.

Guest's picture
Guest

FORCED!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Old husband: "Gee, I wonder what this is."
Old wife: "I think it's a woman being pleasured by her husband, but YOU wouldn't know."
Passerby: "Folks, you have to step back and look at it from over here!"
Old wife: "Here?"
Passerby: "Further back. And to the left."
Old husband: "Here?"
Passerby: "No no, way back here. And a little more to the left."
Old husband: "Here?"
Passerby: "No, the OTHER left!"
Old wife: "Oh, dear. Honey, come look at this. She's got a chain around her neck!"
Old husband: "Kinky."

agraciotti's picture
agraciotti
Activity Score 22

copywriter:
"listen body... I had an idea on the way to work. Saw a chain and it reminded me a necklace! I think it would be a great ad to some jewel store!"

art-director:
"yeah man...that would be great! but...what we would say to justify a chain similarity to a necklace?"

copywriter:
"humm...need to think a little more. start the art and I'll figure it out".

genius.

Guest's picture
Guest

HUAHSDUHAUSHDUAHSD!

Guest's picture
Guest

....

Guest's picture
Guest

Blah blah blah blahhhhh.

Guest's picture
Guest

Blah, blah, blah, blahhhh!

Guest's picture
Guest

i do not understand the moral of story??????? sorry. no - no sorry.

Guest's picture
Guest

nice, if itis for a chain manufacturer.

joelapompe's picture
joelapompe
Activity Score 3845

The very same kind of street guerrilla idea was already made in Switzerland by Simko some years ago :
http://adsoftheworld.com/media/ambient/accessorize_street_marketing

http://www.joelapompe.net / Facebook : Joelapompe

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