Clearex: Climb

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig

Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Director: Adam Polachek

Account Supervisor: Dana Cogan

Account Executive: Anat Ruderman
Producer: Hagai Ramati

Photographer: Menachem Reiss
Released: August 2009

23 comments

Guest's picture
Guest

F.Y.I - Israel has the best creative minds in the world!

Guest's picture
Guest

pimples on the t-shirt? lame stuff

Guest's picture
Guest

Oh yeah, we see your work all the time in the international advertising festivals... hey, wait a minute...

Guest's picture
Guest

"F.Y.I - Israel has the best creative minds in the world!"

can i say the contrary?

Guest's picture
Guest

haliluya
Now, with your comment, it's a real website about advertising
Cheers

Blashyrkh's picture
Blashyrkh
32876 pencils

Sorry, my decrypter translate it as: " Without the pimples, you can't reach your objective". Am I wrong?

tirthomitro's picture
tirthomitro
2764 pencils

not just rite, Blashyrkh, you are also unaware abt the fact that this is,
sorry to use the cliche' for the nth time, "done to death".
well at least 3-4 times.

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Show me !

Guest's picture
Guest

lion!

dadada's picture
dadada
1720 pencils

Ha ha! little laugh at the beginning of the morning :)

Everybody is creative, be yourself.

Guest's picture
Guest

i really like. have'nt seen it before tirthomitro

vergnaudl's picture
vergnaudl
19 pencils

Great. For my own I never saw this before.

Guest's picture
Guest

I like so much... Lion.... Sure

Guest's picture
Guest

yes! another Lion for Israel! Hey... wait a minute... Seriously guys, if you keep cheering ads like this, you won't be seeing any Lions for a loooong time.

Guest's picture
Guest

Really nice idea
i love it!!! :)

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

well...pimple...but whts the product benefit here...isn't it look like a campaign for being pimpled....

tanvir

Guest's picture
Guest

the 'pimple' looked like turd to me, :D

Ad_Man's picture
Ad_Man
828 pencils

Wouldn't it be great if as you climb the pimples tear apart? Then you'll have the product benefit, and maybe, a broken leg.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

this guy in the picture have one blue eye and one brown eye, i had a dog with the same eye's color...

i really like the idea ... smart

gold

rolling.stone's picture
rolling.stone
2740 pencils

Why pimples on the t-shirt. Had it not been on t-shirt, would be better.

Idea is good.

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

Interesting idea...though I'm not too sure I'd want to get 'up, close and personal' with my pimples. :-p

CurryJ's picture
CurryJ
955 pencils

Interesting idea...though I'm not too sure I'd want to get 'up, close and personal' with my pimples. :-p

================================================
I think; therefore I am

corkscrewkibitzer's picture
corkscrewkibitzer
76 pencils

Those aren't pimples.

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