Eco Bag Wear

April 2010

The Brief: Classic Polo, India's leading men's casual wear brand wanted to replace their Plastic Shopping Bags to an Eco-friendly sShopping Bag which communicates the importance of re-cycling memorably as part of their corporate social responsibility program called CLUB EARTH in all of their 76 exclusive brand outlets in India.

The Solution: We developed an innovative shopping bag which can be modified into a simple casual wear, made of 100% Eco-friendly material. The one of its kind innovation gives the consumers double advantage emphasizing the need of re-cycling. The idea was successfully executed in all the 76 exclusive outlets of Classic Polo.

Advertising Agency: TCC Group, India
Creative Director: Arvind Ramalingam
Art Directors: Krishnamurthy Iyyappan, Saravana Kumar, Vijay Anand
Copywriters: Arvind Ramalingam, Joseph Praveen
Account Management: Savvy Durham, K B Subash

Comments (5)

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Highest Rated

makelogobigger's picture
Activity Score 470

retarded. seriously. retarded

ek kanya's picture
ek kanya
Activity Score 814

clever idea, but would you want to wear this tshirt?

am an advertising junkie | read my flog at

Guest's picture

"I've saved the Earth?" Earth doesn't need any help from us, we live and die become nonexistence, but still the earth lives on...

kalpesh78's picture
Activity Score 2578

yeah... maybe the message would've been more like I've just extended humanities life on this planet.... or some thing like that.

ideas....30 minutes nahi toh free.

kagzmainah's picture
Activity Score 631

saved the earth from wat? plastic isn't from mars!

makelogobigger's picture
Activity Score 470

retarded. seriously. retarded