Citroën C4 VTS: Parking

Hard to overtake.

Advertising Agency: EURO RSCG, Buenos Aires, Argentina
Executive Creative Director: Gustavo Reyes
Creative Directors: Tony Waissmann, Maxi Sanchez Correa, Mariano Duhalde
Copywriter: Juan Repetto
Other credits: Zoom

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20 comments

Blissful's picture
Blissful
142 pencils

Man, they should have made it so it should people how much easier it wold be to park if the had that car, not that the car is "hard to overtake."

Tincho's picture
Tincho
1093 pencils

Ok idea.

phoamcor's picture
phoamcor
1284 pencils

Putting a sticker of a car on a wall in front of a parking place will, once you park your car there, look like you're parked behind a car.

Fail.

AlphaDog's picture
AlphaDog
265 pencils

Really Stupid.
Hard to overtake? Speed? They are Fu**ing Stickers on a wall!
But they work if you think that by hard to overtake you mean that overtaking is going through a wall

robottttrockkkk's picture
robottttrockkkk
814 pencils
Ringo's picture
Ringo
33 pencils

Good work!

Well done Juan!

the Pun-isher's picture
the Pun-isher
228 pencils

nah, don't think over taking is allowed in parking lots, at least not in South Africa.

jorj's picture
jorj
638 pencils

at the first impression, i thought it is a polo ad.

firewalker's picture
firewalker
10 pencils

hey guys..especially AlphaDog and Punisher,

the message gets conveyed successfully dudes..Its nothing abt overtakin in a parking lot or whethere it's allowed in SA..Phaomcor has explained thd ad in 1 sentence.

whitespace's picture
whitespace
1953 pencils

reverse parking, anyone?

miko1aj's picture
miko1aj
3097 pencils

i do :)
but nevertheless — idea is quite ok.

Jet Lee's picture
Jet Lee
127 pencils

I guess they're right.
It is hard indeed to overtake another car when your car is parked.
;)

Wordnerd's picture
Wordnerd
6662 pencils

crap

DGC's picture
DGC
2 pencils

Exelente creativity.

I look for the best place and the best way of showing cuan rapidly is the Citroen C4 VTS.

Torenaga's picture
Torenaga
140 pencils

Very good idea!

mrtalented's picture
mrtalented
2175 pencils

boring

TILO's picture
TILO
2 pencils

Very good. Brilliant!

Lecter Lecaros's picture
Lecter Lecaros
561 pencils

this is a great idea, come on guys.....

fersvax's picture
fersvax
1237 pencils

How am I supposed to overtake another car if I'm parked?

FER.

Guest commenter's picture
Guest commenter

i agree with ur comment~

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