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Citroën: A greener Martinique!

Citroën: A greener Martinique!
Your rating: None Average: 6.7 (37 votes)

Reserved to Citroën Airdream

Citroën Martinique has launched a green campaign called "For a better world!",For each sold car, Citroën Martinique will fund a local association concerned by the environmental issue. In the most important shopping centres of the island, the agency has created car spaces especially for Citroën AirDream cars range, with low carbon emission and 95% recyclable. With Citroën Airdream, Martinique is becoming greener.

Advertising Agency: C'Direct, Le Lamentin, Martinique, France
Creative Director: Hugues Lison
Art Director: Sophie Manzetti, Blandine Fedronic
Copywriter: Sabrina Rimbaud
Published: January 2010

4 Comments

hidearshake's picture 132 pencils
hidearshake | Wed, 2010-01-20 07:13

The idea is lost, if somebody else parks another car there.

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Wed, 2010-01-20 07:26

I wouldn't park on it though, even if I had a Citroen.

http://jackmancer.com/
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agwbl's picture 225 pencils
agwbl | Wed, 2010-01-20 12:06

Is astroturf ever environmentally friendly?

HV's picture 214 pencils
HV | Thu, 2010-01-21 00:38

greenwash! booh

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