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A greener Martinique!

Agency: 
Published/Aired: 
January 2010
10523
Description: 

Citroën Martinique has launched a green campaign called "For a better world!",For each sold car, Citroën Martinique will fund a local association concerned by the environmental issue. In the most important shopping centres of the island, the agency has created car spaces especially for Citroën AirDream cars range, with low carbon emission and 95% recyclable. With Citroën Airdream, Martinique is becoming greener.

Ambient advertisment created by C'Direct, France for Citroën, within the category: Automotive.

Reserved to Citroën Airdream

Advertising Agency: C'Direct, Le Lamentin, Martinique, France
Creative Director: Hugues Lison
Art Director: Sophie Manzetti, Blandine Fedronic
Copywriter: Sabrina Rimbaud

Comments (4)

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hidearshake's picture
hidearshake
Activity Score 132

The idea is lost, if somebody else parks another car there.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I wouldn't park on it though, even if I had a Citroen.

agwbl's picture
agwbl
Activity Score 304

Is astroturf ever environmentally friendly?

HV's picture
HV
Activity Score 212

greenwash! booh

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