18 comments

satan's picture
satan
181 pencils

Top class job,
Sri lankan creativity at it best
WOW

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I don't really care for the art direction. Nor writing, for that matter.
But the gimmick they came up with is just right on. It's pretty rare that we see a direct mail piece with this level of creativity.
This just might land some hardware at the awards shows somewhere..

AdDavid's picture
AdDavid
406 pencils

yep! this is a good job done.

ALAA's picture
ALAA
439 pencils

Love it.. its simply good.

accident's picture
accident
36 pencils

please explain?

sorry, I want to get it but I've had a few of beers and my brain is anaesthetised

or something

I think

akharwatkar's picture
akharwatkar
79 pencils

It's a simple invitation card with a sleeve. The sleeve has the image of a computer interface with die-cut windows where the loading bar rectangles are. The inside of the sleeve is dark blue. When you pull out the card from inside the sleeve, it looks like the loading bar is filling up.

akharwatkar's picture
akharwatkar
79 pencils

It's an invitation. It's much easier to understand when you have it in your hands.

CDart's picture
CDart
54 pencils

I like it... But the concept done before... :(

Mo's picture
Mo
648 pencils

Something is missing here. The OK button with the pointer on it...
Not sure but may be the spot where you put your thumb to pull-out the card, the OK button could have been there.

mo

popdistortion's picture
popdistortion
1594 pencils

Good point with the button! Still, I haven't seen this before and I really like it.

glare's picture
glare
29 pencils

agreed.

cwiss's picture
cwiss
74 pencils

nice to see some DM here, should there not be a DM section rather than putting it under ambient. DM is far from ambient.

Quite a nice, quick concept. Does the job and I'm sure it'll tickle the corporates fancy

addyhoch10's picture
addyhoch10
2592 pencils

i love the loading bar idea. the execution isn't that great...

Desi's picture
Desi
1052 pencils

Great idea. Well done lankans.

budibud's picture
budibud
128 pencils

Kewl gimmick. Nice idea... Perhaps struck some "why don't I think of that"... Good verk Sri Lankans...

Boediboed
Trying to retire ad-man

kedar's picture
kedar
26 pencils

i loved the idea but when it come to ambient advt. the biggest question that comes to my mind is production on a larger level.. such visiting cards can cost a hell if the client actually goes for print.

Radoslav Minchev's picture
Radoslav Minchev
288 pencils

Hi level.. Great :))

--
not freedom like a shopping card

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It's my job to keep punk rock elite

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