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Citigroup/Citibank: CitiDirect Online Party DM
Agency: DDB, Sri Lanka
Creative Director: Mike Masilamani
Copywriter: Ashish Kharwatkar
Art director: Ashish Kharwatkar
Comments
Top class job,
Sri lankan creativity at it best
WOW
I don't really care for the art direction. Nor writing, for that matter.
But the gimmick they came up with is just right on. It's pretty rare that we see a direct mail piece with this level of creativity.
This just might land some hardware at the awards shows somewhere..
yep! this is a good job done.
Love it.. its simply good.
please explain?
sorry, I want to get it but I've had a few of beers and my brain is anaesthetised
or something
I think
It's a simple invitation card with a sleeve. The sleeve has the image of a computer interface with die-cut windows where the loading bar rectangles are. The inside of the sleeve is dark blue. When you pull out the card from inside the sleeve, it looks like the loading bar is filling up.
It's an invitation. It's much easier to understand when you have it in your hands.
I like it... But the concept done before... :(
Something is missing here. The OK button with the pointer on it...
Not sure but may be the spot where you put your thumb to pull-out the card, the OK button could have been there.
mo
Good point with the button! Still, I haven't seen this before and I really like it.
http://www.reinhardkrug.de/
agreed.
nice to see some DM here, should there not be a DM section rather than putting it under ambient. DM is far from ambient.
Quite a nice, quick concept. Does the job and I'm sure it'll tickle the corporates fancy
i love the loading bar idea. the execution isn't that great...
Great idea. Well done lankans.
Desi
www.DesiCreative.com
Kewl gimmick. Nice idea... Perhaps struck some "why don't I think of that"... Good verk Sri Lankans...
i loved the idea but when it come to ambient advt. the biggest question that comes to my mind is production on a larger level.. such visiting cards can cost a hell if the client actually goes for print.
Hi level.. Great :))
--
not freedom like a shopping card
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