January 2007
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A rolled flier that looks very similar to a cigarette was placed in high traffic areas on the ground. When a smoker picked it up, he will find out that it is a flier that points out his addiction to cigarettes and offers to him some help.

It seems not only do you need a cigarette, you also need aid.

Advertising Agency: Perfil BTL, Santiago, Chile
Creative Directors: Alejandro "Lato" La Torre, Jorge Llewellyn
Art director: Jorge Llewellyn
Copywriter: Alejandro "Lato" La Torre

Comments (34)

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_inkpact's picture
84 Activity Scores

There´s a solution that would solve the problem of who´d pick them up from the floor; just putting them in bars, tables, chairs, benches, etc.
It´s true, it wouldn´t be such a massive diffusion, but still i think it could be done, more in universities, WC´s, etc...