Chupa Chups: Back to school
Advertising School: European School of Design, Frankfurt, Germany
Creative Director: Ralph Thamm
Art Director / Photographer / Concept: Pavel Bondarenko
Copywriter: Reinhard Obinger
Published: August 2008
15 Comments
Nice idea but save all that 'Promotion for first day at school' stuff, that makes zero sense.
Agreed.
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nice ambient but as previously said no connection to the first day at school. let's teach the kids that they need to eat more sweets to ruin their teeth.
these are so dangerous for kids, i mean what if they climb on top of one another to lick the giant balls? and by doing so miss their first day at school.
"...kids... ...lick giant balls..."
yeah dangerous...
Maybe there's a connection between lolly pops and the first day of school in Frankfurt?
Nice idea coming from students
Is in Germany allowed to put an ad on the national traffic sign?
I think putting it behind the sign is fine, since there isn't gonna be vehicular traffic looking at it.
It's Photoshop. Look at the candy -- it has the same lighting in every picture.
is it just that you wanted to say ANYTHING or do you have candy in your eyes to not see, that this has actually been built???
NO PHOTOSHOPPING in this ad...(that's rare!!! embrace it!)
nice execution, but make no sense...
not all that deep an insight :) but nice execution
Good idea....and thank the city for allowing using the traffic signs. (in France this will be a year of negotiation, and a year to explain to all the parents associations, etc)
I'm sure kids loved this campaign, and this is the most important thing for the brand. (let's also be good parents and not let our kids ruin their teeth, plaisure is not excess)
Simple ideas are the best !
Nobody will see it there, on the opposite side of the road sign.