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21 comments

someguy's picture
someguy
643 pencils

That's it. Advertising is over. You win. Let's all go home.

StPepper23's picture
StPepper23
269 pencils

brilliant, wonderful, incredible

Ordozgoiti's picture
Ordozgoiti
235 pencils

Really impressive.

sirvan's picture
sirvan
29870 pencils

Um. Guys? WTF?

Where's the turn? Where's the information? How do they communicate their message to the people who were intrigued by the flying people planes?

There has to be a SELL of some sort. If it doesn't, then it's an arts and crafts project.

Was there some follow up here we weren't shown? A handout? Something???

Sadly, this is either a poorly executed stunt. Or an absolutely terrible case study video.

Which is it?

+++

"I love some things, and don't love some other things."

simonds08's picture
simonds08
598 pencils

i first came across this stunt on yahoo's home page which had plenty of mention for both the movie and the agency. the video already has over 5,000,000 views on youtube after being up for only 4 days. if that doesn't constitute a success, than i do not know what does.

sirvan's picture
sirvan
29870 pencils

"David After Dentist" got 106 million views. And that sure sold a lot of… um…

If you go around proclaiming that views on youtube = success, you don't have long in this business.

Sorry.

+++

"I love some things, and don't love some other things."

simonds08's picture
simonds08
598 pencils

there is a key difference and you said it yourself. this video is promoting a product and was created for that particular goal. as i said before, this video appeared (was embedded) on the home page of major news websites with full articles detailing the purpose of the promotion. i imagine the majority of views came from within the pages of such news stories. if you do not think reach=success, you should go back to handing out pamphlets on the street corner.

Eugens's picture
Eugens
2630 pencils

we live in the digital age. the reach of the campaign was through the online talks about it, not through the actual stunt. it's really easy, and more convenient, if you think about it. why buy millions of flying people, then make flyers to explain to the guys on the ground what's going on, when you could do something nice, small, and with huge effects online. I'd bet this will get its fair share of lions.

thedesignaddict's picture
thedesignaddict
5366 pencils

@sirvan

I totally agree. I am still scratching my head. Sure 5.5 million people have seen the film, but were is the communication? Good viral should contain a message. This does not. If you go directly to the youtube film, the following text describes the video;

"Three human shaped RC planes were flown around New York City to create the illusion of people flying. Lots of fun."

This is not advertising, marketing or communication. It's 3 airplane enthusiast having fun on the weekend.

seizedlight's picture
seizedlight
16 pencils

Strongly agree. It is not advertising. Good viral should contain a message. This does not.

someguy's picture
someguy
643 pencils

The people that see the actual stunt don't really matter in the grand scheme of things. Google "chronicle flying people stunt" and you'll see the amount of earned media this sucker got. This movie is now on the radar of anyone that read those articles.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

great idea and good realization

Blashyrkh's picture
Blashyrkh
32701 pencils

Just a mastered troll. Didn't know this was advertising.

kleenex's picture
kleenex
27266 pencils

Although the music was good this whole thing could have been done in less time.

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

A good discussion had taken a new route here. My view: I enjoyed the video, but will not buy this.

Dharmesh Padia

Nike Diesel's picture
Nike Diesel
13339 pencils

I'm thinking the same. PR for PR's sake. Weak connection with the product and brand, if any. If so, I missed it.
Saw it a couple of days ago on a blog and didn't know it was advertising. Have to admit it's a nice idea.

Nike Diesel's picture
Nike Diesel
13339 pencils

I'm thinking the same. PR for PR's sake. Weak connection with the product and brand, if any. If so, I missed it.
Saw it a couple of days ago on a blog and didn't know it was advertising. Have to admit it's a nice idea.

Eight's picture
Eight
148 pencils

WILD !!!! outstanding.

Manoma's picture
Manoma
1093 pencils

SPLENDID !
And i agree with "someguy"... i go home ;-)

Temple's picture
Temple
9621 pencils

Novel. But it does lack connection.

ambareeshashirivaram's picture
ambareeshashirivaram
105 pencils

nice idea for teaser. and very good execution. and it's so effective to get response

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