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Christoffel Blindenmission: Shadow Faces

Bring a person back from the dark.
With 50 francs you can cure a patient of cataracts.
Send SMS with keyword CBM50 to 339.

50 Swiss francs save a person’s sight who is blind because of cataracts. To dramatize emotionally what a 50-franc-bill can do, we created 50-franc-bills that showed faces in their shadows, when light shone on them. Altogether, 78 different faces of real patients were crafted. Our message: “Bring a person back from the dark. With 50 francs, you can cure a patient of cataracts.”

Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Executive Creative Director: Philipp Skrabal
Art Directors: Valentin Cheli, Paul Labun
Copywriter: Wolfgang Bark
Published: August 2012

4 comments

kalpesh78's picture
kalpesh78
2580 pencils

nice.

ideas....30 minutes nahi toh free.

kleenex's picture
kleenex
28056 pencils

interesting concept.

alausa's picture
alausa
1418 pencils

Beautiful.

seongmoosae's picture
seongmoosae

very nice

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