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Shadow Faces

Agency Network: 
Published/Aired: 
August 2012

Christoffel Blindenmission, Shadow Faces

Description: 

50 Swiss francs save a person’s sight who is blind because of cataracts. To dramatize emotionally what a 50-franc-bill can do, we created 50-franc-bills that showed faces in their shadows, when light shone on them. Altogether, 78 different faces of real patients were crafted. Our message: “Bring a person back from the dark. With 50 francs, you can cure a patient of cataracts.”

Ambient advertisment created by BBDO, Switzerland for Christoffel Blindenmission, within the category: Public Interest, NGO.

Bring a person back from the dark.
With 50 francs you can cure a patient of cataracts.
Send SMS with keyword CBM50 to 339.

Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Executive Creative Director: Philipp Skrabal
Art Directors: Valentin Cheli, Paul Labun
Copywriter: Wolfgang Bark

Comments (4)

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kalpesh78's picture
kalpesh78
Activity Score 2578

nice.

ideas....30 minutes nahi toh free.

kleenex's picture
kleenex
Activity Score 49584

interesting concept.

alausa's picture
alausa
Activity Score 1420

Beautiful.

seongmoosae's picture
seongmoosae

very nice

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