China Women Development Foundation: Water
Your pin money. His life fountain!
Please help build water tanks in dry regions of West China, to improve the living conditions there.
Advertising Agency: Mccann HeaithCare, Shanghai, China
Creative Director: Kevin Lee
Art Directors: Band Bai, Richie Zhao
Copywriters: Ben Chen, Ben Yu, Vivan xie



Comments
amazing!
great idea!
This is funny. But what if I want to donate more than a dime?
There will be some more drops then! Great "metaphora"! (I admit, bank notes won't do the trick.)
Interesting!
withalltherespects
Very nice,
do you know the release date? I can't find it...
marketing alternatif
http://quietglover.com
fantastic!
nice but very close to what JWT Mumbai did for child labour
Its really lovely idea. I like it.
Love it!!
I'm sorry to say that this was done some years ago. It was the vey same execution. Coins raising liquid level.
By the way these are all very nice ideas.
Here it is: http://aletp.com/images/blog/2008/04/australian-red-cross.jpg
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Brilliant Concept. Excellent Execution!
WASANTHA
Coool! love it!
i dropped a note inside and to my dismay, it absorbed the water and decreased the level.........
okay no, im just kidding.
great idea that gets people talking, even if its been done or not.
HA HA HA HA HAHA HAHA wtf.
good work does raise the level...
i really loved it:-)
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