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Published/Aired: 
July 2008
Description: 

Ambient advertisment created by McCann, China for China Women Development Foundation, within the category: Public Interest, NGO.

Your pin money. His life fountain!
Please help build water tanks in dry regions of West China, to improve the living conditions there.

Advertising Agency: Mccann HeaithCare, Shanghai, China
Creative Director: Kevin Lee
Art Directors: Band Bai, Richie Zhao
Copywriters: Ben Chen, Ben Yu, Vivan xie

Comments (18)

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Highest Rated

Hiperion's picture
Hiperion
Activity Score 3138

10!!!!

castell's picture
castell
Activity Score 40

amazing!

Mezooo's picture
Mezooo
Activity Score 174

great idea!

Frits Harkema's picture
Frits Harkema
Activity Score 713

This is funny. But what if I want to donate more than a dime?

postman's picture
postman
Activity Score 951

There will be some more drops then! Great "metaphora"! (I admit, bank notes won't do the trick.)

Adaddicted's picture
Adaddicted
Activity Score 3435

Interesting!

withalltherespects

Quietglover's picture
Quietglover
Activity Score 59

Very nice,

do you know the release date? I can't find it...

marcomfouad's picture
marcomfouad
Activity Score 204

fantastic!

floydeepurple's picture
floydeepurple
Activity Score 349

nice but very close to what JWT Mumbai did for child labour

fen1x's picture
fen1x
Activity Score 471

Its really lovely idea. I like it.

hippiehi's picture
hippiehi
Activity Score 14

Love it!!

theanc's picture
theanc
Activity Score 2783

I'm sorry to say that this was done some years ago. It was the vey same execution. Coins raising liquid level.
By the way these are all very nice ideas.

Here it is: http://aletp.com/images/blog/2008/04/australian-red-cross.jpg

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

wasuntitled's picture
wasuntitled
Activity Score 30

Brilliant Concept. Excellent Execution!

WASANTHA

Wordnerd's picture
Wordnerd
Activity Score 6692

Coool! love it!

darojobe's picture
darojobe
Activity Score 36

i dropped a note inside and to my dismay, it absorbed the water and decreased the level.........

okay no, im just kidding.

great idea that gets people talking, even if its been done or not.

awenindo's picture
awenindo
Activity Score 215

good work does raise the level...

cuteangel's picture
cuteangel
Activity Score 39

i really loved it:-)

Hiperion's picture
Hiperion
Activity Score 3138

10!!!!

lichengrui's picture
lichengrui
Activity Score 23

cool idea,but long long ago,it is a winner tv idea.

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