China Women Development Foundation: Water

Your pin money. His life fountain!
Please help build water tanks in dry regions of West China, to improve the living conditions there.

Advertising Agency: Mccann HeaithCare, Shanghai, China
Creative Director: Kevin Lee
Art Directors: Band Bai, Richie Zhao
Copywriters: Ben Chen, Ben Yu, Vivan xie

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18 comments

castell's picture
castell
40 pencils

amazing!

Mezooo's picture
Mezooo
174 pencils

great idea!

Frits Harkema's picture
Frits Harkema
713 pencils

This is funny. But what if I want to donate more than a dime?

postman's picture
postman
951 pencils

There will be some more drops then! Great "metaphora"! (I admit, bank notes won't do the trick.)

Adaddicted's picture
Adaddicted
3435 pencils

Interesting!

withalltherespects

Quietglover's picture
Quietglover
59 pencils

Very nice,

do you know the release date? I can't find it...

marcomfouad's picture
marcomfouad
204 pencils

fantastic!

floydeepurple's picture
floydeepurple
349 pencils

nice but very close to what JWT Mumbai did for child labour

fen1x's picture
fen1x
471 pencils

Its really lovely idea. I like it.

hippiehi's picture
hippiehi
14 pencils

Love it!!

theanc's picture
theanc
2778 pencils

I'm sorry to say that this was done some years ago. It was the vey same execution. Coins raising liquid level.
By the way these are all very nice ideas.

Here it is: http://aletp.com/images/blog/2008/04/australian-red-cross.jpg

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

wasuntitled's picture
wasuntitled
30 pencils

Brilliant Concept. Excellent Execution!

WASANTHA

Wordnerd's picture
Wordnerd
6662 pencils

Coool! love it!

darojobe's picture
darojobe
36 pencils

i dropped a note inside and to my dismay, it absorbed the water and decreased the level.........

okay no, im just kidding.

great idea that gets people talking, even if its been done or not.

awenindo's picture
awenindo
215 pencils

good work does raise the level...

cuteangel's picture
cuteangel
39 pencils

i really loved it:-)

Hiperion's picture
Hiperion
3138 pencils

10!!!!

lichengrui's picture
lichengrui
23 pencils

cool idea,but long long ago,it is a winner tv idea.

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