China Women Development Foundation: Water

China Women Development Foundation: Water

Your pin money. His life fountain!
Please help build water tanks in dry regions of West China, to improve the living conditions there.

Advertising Agency: Mccann HeaithCare, Shanghai, China
Creative Director: Kevin Lee
Art Directors: Band Bai, Richie Zhao
Copywriters: Ben Chen, Ben Yu, Vivan xie

Your rating: None Average: 9.1 (21 votes)

Comments

amazing!

Mezooo's picture

great idea!

This is funny. But what if I want to donate more than a dime?

There will be some more drops then! Great "metaphora"! (I admit, bank notes won't do the trick.)

Adaddicted's picture

Interesting!

withalltherespects

Quietglover's picture

Very nice,

do you know the release date? I can't find it...

marketing alternatif

fantastic!

nice but very close to what JWT Mumbai did for child labour

Its really lovely idea. I like it.

Love it!!

I'm sorry to say that this was done some years ago. It was the vey same execution. Coins raising liquid level.
By the way these are all very nice ideas.

Here it is: http://aletp.com/images/blog/2008/04/australian-red-cross.jpg

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Brilliant Concept. Excellent Execution!

Coool! love it!

darojobe's picture

i dropped a note inside and to my dismay, it absorbed the water and decreased the level.........

okay no, im just kidding.

great idea that gets people talking, even if its been done or not.