China Cigarette Control Association: Burn

China Cigarette Control Association: Burn

Advertising Agency: JWT, Beijing, China
Creative Director: Jordan Xue
Art Director: Dechun Qiu
Copywriter: Su Wang
Released: February 2008

Your rating: None Average: 4.5 (16 votes)

Comments

It might be more powerful if the burn hole looked like a bullet hole instead.

sonucoues2002's picture

completly agree

No it wouldn't because that idea was done in asia for a TVC.

YEAH !!!!!

Shit

good creative

idea not compelling enough

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

And even more from the spam extraordinaire agency...

Add insult to injury then burn the candle at both ends.

Funky_Frogii's picture

good one

it may attract me,but it is not powerful.

Why do you need three of them in a row? As shown above in the insert.

Add insult to injury then burn the candle at both ends.