Children and Adolescents Reference Center: Peter

Turn off the lights and help Peter overcome his fear of the dark.
Pedophilia. You might not see it, but it could be happening. 70% of child abuse cases take place in their own home.

Advertising Agency: EuroRSCG Brasil, São Paulo, Brazil
Art Directors: Daniel Poletto, Kleyton Mourão
Photographer: Geison Genga
Copywriter: Rodrigo Senra
Associate Producer: Ingo Santos
Via: bestadsontv


1838 pencils

I think the pose in this one is less effective as it is less subtle. The first one, whilst less frank, was creepier, thus more effective.

We're going to need more lube.

marton.santos's picture
37 pencils

this one is exaggerated.

jazarah's picture
1262 pencils

the visual here is so straight to the point, I guess it's too much the kid looks like he is giving the man a BJ. But anyway I like the implementation, good idea.

matita's picture
488 pencils

too much!

theanc's picture
2779 pencils

I agree. People don't want to see it.


Wordnerd's picture
6660 pencils

that's the main problem: People don't want to see it.

I think when dealing with this issue you cant get hurtful enough

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

It's bad enough that kid is giving him a BJ, did they have to name him Peter as well?

Rachel.Mann's picture
450 pencils

Heh, nice catch.
Little Johnny?

Rachel.Mann's picture
450 pencils

Oh my God, too much.

Neil Levy's picture
Neil Levy
314 pencils

i hope people write in and have opinions about this good or bad. because that means the ads actually work since they make people feel something. and for this cause it would be really important if they do work. versus just for award show judges and the like. i hope they do both (work to stop the problem and win you some hardware). not sure you need the line on them because when the sun goes down, you see the ad (versus telling people to turn down the lights) unless they're print and then it works. if it's in ooh, you don't need it. either way, great job.

The Pope's picture
The Pope
124 pencils

this is sick.

monicamexico's picture
830 pencils

These are obscene. Take the down.

raverus's picture
1476 pencils

Whole series is sooo amateurish.

Grrrr's picture
1963 pencils

What this campaign is trying to do I don't know, apart from making everybody feel sick. And when you're sick, you go to the toilet.

What I like in this is the wall pattern. If only this could be explored creatively, we would end up with a better ad.

the Pun-isher's picture
the Pun-isher
228 pencils

So, does the end justify the means?
Yes, this ads got my attention. But I switched off because it's too shocking.


krautland's picture
3220 pencils

this will make grandmothers throw up at bus stops.
strong, really.

Senhora Kolossa's picture
Senhora Kolossa
483 pencils

WTF? Big WTF? seems to be a WTF-Work!

elitistjerk's picture
54 pencils

Take away the bloody text and it says what?
What do they want people to do? Call in and report a suspicion? Are they trying to say that everyone with a small child could be a paedophile?

In a mostly catholic country I'd suspect there are far more important problems to look at. Not knowing where these ads will be broadcast, they're overdoing it.

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