Children and Adolescents Reference Center: Emily
Turn off the lights and help Emily overcome her fear of the dark.
Pedophilia. You might not see it, but it could be happening. 70% of child abuse cases take place in their own home.
Advertising Agency: EuroRSCG Brasil, São Paulo, Brazil
Art Directors: Daniel Poletto, Kleyton Mourão
Photographer: Geison Genga
Copywriter: Rodrigo Senra
Associate Producer: Ingo Santos
Via: bestadsontv
20 Comments
Urrgh. Creepy.
These are really good.
We're going to need more lube.
Gosh. These ARE creepy. The message comes through easily.
-Natalie
http://www.nataliemarion.com
i liked. good execution. a new way to say an old concept.
If it really worked that way, it´s not! that! bad!
umm excuse me u ARE a child molester fabian the freakkkk!!
Soooooo, lemme guess, the prompt line of "turn off the lights...." disappears when you turn off the light as well? Come on guys. If this really ran, show as is.
Urgh.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
good idea a diferent way for ads. congratulation. It's a new lenguage.
I usually read my magazines in the dark, so this makes sense...
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brandon
www.brandonknowlden.com
Everything works great. But I wonder if people would turn off the light.
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Eew . . .his hand does NOT need to be there. Also, why classify pedofiles as nasy fat men? That's not always the case. I think you need to go back to the drawing board.
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ouch, well done!
these 2 messages are so far off from each other...wat r u doin guys??
http://maitrilanger.blogspot.com/
Outstanding, brillant. Wish I did it.
wow.
very nice
heavy
nice thought