Children and Adolescents Reference Center: Emily

Turn off the lights and help Emily overcome her fear of the dark.
Pedophilia. You might not see it, but it could be happening. 70% of child abuse cases take place in their own home.

Advertising Agency: EuroRSCG Brasil, São Paulo, Brazil
Art Directors: Daniel Poletto, Kleyton Mourão
Photographer: Geison Genga
Copywriter: Rodrigo Senra
Associate Producer: Ingo Santos
Via: bestadsontv

20 comments

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Urrgh. Creepy.

These are really good.

We're going to need more lube.

NatalieM's picture
NatalieM
1687 pencils

Gosh. These ARE creepy. The message comes through easily.

marton.santos's picture
marton.santos
37 pencils

i liked. good execution. a new way to say an old concept.

Fabian Kirner's picture
Fabian Kirner
270 pencils

If it really worked that way, it´s not! that! bad!

Guest commenter's picture
Guest commenter

umm excuse me u ARE a child molester fabian the freakkkk!!

Nthngmn's picture
Nthngmn
626 pencils

Soooooo, lemme guess, the prompt line of "turn off the lights...." disappears when you turn off the light as well? Come on guys. If this really ran, show as is.

Rachel.Mann's picture
Rachel.Mann
450 pencils

Urgh.

obladis's picture
obladis
298 pencils

good idea a diferent way for ads. congratulation. It's a new lenguage.

bknowlden's picture
bknowlden
3647 pencils

I usually read my magazines in the dark, so this makes sense...

theanc's picture
theanc
2778 pencils

Everything works great. But I wonder if people would turn off the light.

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monicamexico's picture
monicamexico
830 pencils

Eew . . .his hand does NOT need to be there. Also, why classify pedofiles as nasy fat men? That's not always the case. I think you need to go back to the drawing board.

jaens0408's picture
jaens0408
4 pencils

...

jaens0408's picture
jaens0408
4 pencils

,,,

Wordnerd's picture
Wordnerd
6662 pencils

ouch, well done!

mishkaa's picture
mishkaa
296 pencils

these 2 messages are so far off from each other...wat r u doin guys??

ODoyle's picture
ODoyle
260 pencils

Outstanding, brillant. Wish I did it.

krautland's picture
krautland
3225 pencils

wow.

dnguyen's picture
dnguyen
81 pencils

very nice

rabeat's picture
rabeat
58 pencils

heavy

Guest's picture
Guest

nice thought

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