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Children and Adolescents Reference Center: Emily
Turn off the lights and help Emily overcome her fear of the dark.
Pedophilia. You might not see it, but it could be happening. 70% of child abuse cases take place in their own home.
Advertising Agency: EuroRSCG Brasil, São Paulo, Brazil
Art Directors: Daniel Poletto, Kleyton Mourão
Photographer: Geison Genga
Copywriter: Rodrigo Senra
Associate Producer: Ingo Santos
Via: bestadsontv
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Comments
Urrgh. Creepy.
These are really good.
Gosh. These ARE creepy. The message comes through easily.
-Natalie
www.topolewski.net
i liked. good execution. a new way to say an old concept.
If it really worked that way, it´s not! that! bad!
Soooooo, lemme guess, the prompt line of "turn off the lights...." disappears when you turn off the light as well? Come on guys. If this really ran, show as is.
Urgh.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
good idea a diferent way for ads. congratulation. It's a new lenguage.
I usually read my magazines in the dark, so this makes sense...
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brandon
www.brandonknowlden.com
Everything works great. But I wonder if people would turn off the light.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Eew . . .his hand does NOT need to be there. Also, why classify pedofiles as nasy fat men? That's not always the case. I think you need to go back to the drawing board.
...
,,,
ouch, well done!
these 2 messages are so far off from each other...wat r u doin guys??
Outstanding, brillant. Wish I did it.
wow.
very nice
heavy
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