Children and Adolescents Reference Center: Annie
Turn off the lights and help Annie overcome her fear of the dark.
Pedophilia. You might not see it, but it could be happening. 70% of child abuse cases take place in their own home.
Advertising Agency: EuroRSCG Brasil, São Paulo, Brazil
Art Directors: Daniel Poletto, Kleyton Mourão
Photographer: Geison Genga
Copywriter: Rodrigo Senra
Associate Producer: Ingo Santos
Via: bestadsontv
14 Comments
the best from the campaign
strong idea
solid execution
Go Younha!!!
do not agree, when you approach a subjetc like that you should avoid anything thas has to do with the actual problem, not encourage it or give examples that can trigger that sick behaviour of molesting children.
The Pope tell us to not wear condom. So, what the Pope says isn't my favorite prayer. ; )
I like this ads.
never ment to.
do not agree, when you approach a subject like this you should avoid anything that has to do with the actual problem, not encourage it or give examples that can trigger that sick behaviour of molesting children.
I don't even want to look at these ads.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
nope, the pope tells you not to give 3 examples of children being molested, that is the easy way.
These ads may make sick people think 3 new situations, not regret.
Sick people will think situations to abuse a children even seein a butterfly in a rose field.
The point here, in my opinion, is report the sexual abuse, not make a pedophile regret.
This is a job for an psychiatrist.
People are putting a huge responsibility in advertising nowadays.
oh i forgot: use condoms. Besides, this pope is agnostic.
these work as good as they're meant to? here they look awesome, but in real life you will see glow in the dark paint all time right?
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
Great execution idea
Agree with copywriter, these ads are meant to people who refuse to denounce or ignore sexual abuses not to cure sick people.
doesn't like it, I dunno why.
well done. You hav succededin making a vry gud visual interpretation
it's a really great concept, but it could be a little less vulgar looking.