Children and Adolescents Reference Center: Annie

Turn off the lights and help Annie overcome her fear of the dark.
Pedophilia. You might not see it, but it could be happening. 70% of child abuse cases take place in their own home.

Advertising Agency: EuroRSCG Brasil, São Paulo, Brazil
Art Directors: Daniel Poletto, Kleyton Mourão
Photographer: Geison Genga
Copywriter: Rodrigo Senra
Associate Producer: Ingo Santos
Via: bestadsontv

13 comments

The Pope's picture
The Pope
124 pencils

do not agree, when you approach a subjetc like that you should avoid anything thas has to do with the actual problem, not encourage it or give examples that can trigger that sick behaviour of molesting children.

copywriter.txt's picture
copywriter.txt
828 pencils

The Pope tell us to not wear condom. So, what the Pope says isn't my favorite prayer. ; )

I like this ads.

The Pope's picture
The Pope
124 pencils

never ment to.

The Pope's picture
The Pope
124 pencils

do not agree, when you approach a subject like this you should avoid anything that has to do with the actual problem, not encourage it or give examples that can trigger that sick behaviour of molesting children.

Rachel.Mann's picture
Rachel.Mann
450 pencils

I don't even want to look at these ads.

The Pope's picture
The Pope
124 pencils

nope, the pope tells you not to give 3 examples of children being molested, that is the easy way.
These ads may make sick people think 3 new situations, not regret.

copywriter.txt's picture
copywriter.txt
828 pencils

Sick people will think situations to abuse a children even seein a butterfly in a rose field.
The point here, in my opinion, is report the sexual abuse, not make a pedophile regret.
This is a job for an psychiatrist.

People are putting a huge responsibility in advertising nowadays.

The Pope's picture
The Pope
124 pencils

oh i forgot: use condoms. Besides, this pope is agnostic.

Ad_Man's picture
Ad_Man
828 pencils

these work as good as they're meant to? here they look awesome, but in real life you will see glow in the dark paint all time right?

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

gwenbloch's picture
gwenbloch
32 pencils

Great execution idea
Agree with copywriter, these ads are meant to people who refuse to denounce or ignore sexual abuses not to cure sick people.

picktokyo's picture
picktokyo
1404 pencils

doesn't like it, I dunno why.

Abhijith's picture
Abhijith
5 pencils

well done. You hav succededin making a vry gud visual interpretation

Guest's picture
Guest

it's a really great concept, but it could be a little less vulgar looking.

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