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Child Surgery Vietnam: Cap
Try it on and look in the mirror. Living with a birth defect is hard to imagine. For 16,000 children in Vietnam that threatens to be their future. 60 euro is all it would take to give one child a life changing operation. Child Surgery Vietnam gives handicapped children a new chance in life.
Art Director: Tim van de Rijdt
Copywriter: Mark van der Heijden
Comments
Vietnam? Wrong talent.
not good
I'm iffy on the line "For 16,000 children in Vietnam that threatens to be their future."
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
I wonder what kind of results this piece achieved. Did it educate people and make them take action to help those in need?
-Natalie
www.topolewski.net
With all do respect to the original intention, I see this DM piece being used for more of a gag joke with friends then actually getting people to donate money.
I'd have to agree with you. Although I hope it didn't.
"readthiswhileIstareatyourtits"
Exactly. Me too.
Age
www.propagandopropaganda.blogspot.com
Unlike you lot, I quite like this one.
Its an interesting mailer, and I think it would work.
Sook it.
"readthiswhileIstareatyourtits"
Sook ma boab.
Sook MA boaby
I think he (model) is the copywriter :)
No, no, it's me :)
It's not a gag joke, this DM is specificly sent to Doctors and Surgeons. For them a harelip is a well known image and they take this disease seriously.
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