Child and Youth Protection (AJS): Kids and AIDS

To create a campaign for AJS, a non-profit organization that help kids in Hamburg that somehow are affected by HIV. The goal is to create general awareness, gain media coverage, drive Hamburgers to donate at least €25,000, all on a budget of 0. Check out the video.

Advertising Agency: Jung von Matt AG, Hamburg, Germany
Advertising School: Miami Ad School Europe, Hamburg, Germany
Creative Director: Oliver Voss
Art Directors: Jennifer Chen, Tugba Kantarcioglu, Marta Nin, Lisa Port
Copywriter: Daniel Pieracci
Released: October 2006

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twelve_noon's picture
617 pencils

very nice initiative and idea as well. hope for the best..

Babi's picture
154 pencils

Very nice!!!

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