ChicagoNow.com: No parking

Call me crazy, but I think Chicago needs more parking

A Cubs game sponsorship was used as a platform for more than traditional fan swag, a pile of cars was stacked up outside the stadium along with a sign. The car pyramid drew crowds of passersby snapping pictures, and drove viewers to ChicagoNow where the popular “Parking Ticket Geek” blog is housed.
Related links:
http://www.chicagonow.com/
http://www.chicagonow.com/blogs/parking-ticket-geek/

Advertising Agency: Zig, USA
Creative Director: Stephen Leps
Art Director: Janay Blazejewski
Copywriters: Geoff Berg, Natalie Taylor
Strategic Planner: Ryan Wilson
Team Leader: Carlie Naftolin
Retoucher: Jeremy Thompson
Studio: Mazen Mansour, William Leung
Print Production: Jen Dark
Music Company: RMW
Music Director: Ted Rosnick
Sound Designer: Tyson Kuteyi

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11 comments

car9's picture
car9
15 pencils

hahahah....so funny!

Bundy Agency's picture
Bundy Agency
597 pencils

ironic that they took up two carparks to tell me they need more, but effective none the less

LeeHarvey's picture
LeeHarvey
3045 pencils

This one does look a bit photoshopped....

just write's picture
just write
653 pencils

idea is good....

silvi's picture
silvi
4172 pencils

Definitivamente llama la atención.

Guest's picture
Guest

Me encanta que haya alguien con una banderita de Argentina opinando en español ;)

A stranger abroad's picture
A stranger abroad
427 pencils

Good stuff. So much ambient is lame and only works in the 'for-shows' photograph - if even that. This one is the exception. Strong simple point. Impossible to miss. Well done.

Icharyess's picture
Icharyess
13 pencils

great idea,, wow!

Guest's picture
Guest

Don't get this???

Dingleberry Jack's picture
Dingleberry Jack
248 pencils

I thought it was a Mickey D's ad....

Guest's picture
Guest

The MacDonald sing is clouding the Ad!

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