No parking

August 2009

A Cubs game sponsorship was used as a platform for more than traditional fan swag, a pile of cars was stacked up outside the stadium along with a sign. The car pyramid drew crowds of passersby snapping pictures, and drove viewers to ChicagoNow where the popular “Parking Ticket Geek” blog is housed.
Related links:

Call me crazy, but I think Chicago needs more parking

Advertising Agency: Zig, USA
Creative Director: Stephen Leps
Art Director: Janay Blazejewski
Copywriters: Geoff Berg, Natalie Taylor
Strategic Planner: Ryan Wilson
Team Leader: Carlie Naftolin
Retoucher: Jeremy Thompson
Studio: Mazen Mansour, William Leung
Print Production: Jen Dark
Music Company: RMW
Music Director: Ted Rosnick
Sound Designer: Tyson Kuteyi

Comments (11)

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Highest Rated

LeeHarvey's picture
Activity Score 3045

This one does look a bit photoshopped....

car9's picture
Activity Score 15 funny!

Bundy Agency's picture
Bundy Agency
Activity Score 597

ironic that they took up two carparks to tell me they need more, but effective none the less

LeeHarvey's picture
Activity Score 3045

This one does look a bit photoshopped....

just write's picture
just write
Activity Score 653

idea is good....

silvi's picture
Activity Score 4172

Definitivamente llama la atención.

Guest's picture

Me encanta que haya alguien con una banderita de Argentina opinando en español ;)

A stranger abroad's picture
A stranger abroad
Activity Score 427

Good stuff. So much ambient is lame and only works in the 'for-shows' photograph - if even that. This one is the exception. Strong simple point. Impossible to miss. Well done.

Icharyess's picture
Activity Score 13

great idea,, wow!

Guest's picture

Don't get this???

Dingleberry Jack's picture
Dingleberry Jack
Activity Score 246

I thought it was a Mickey D's ad....

Guest's picture

The MacDonald sing is clouding the Ad!