Chevrolet: Play-Doh

Commuters and traffic wardens were surprised to see a life-size replica of a car made from 1.5 tonnes of Play-Doh parked up in a London street today. The hand-crafted sculpture was created by a team of eight model makers over a two week period to mark the UK launch of the new Chevrolet Orlando family-friendly seven-seater car.

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2 comments

AdBuzzer's picture
AdBuzzer
1168 pencils

Is there any insight or connection behind this action which I am missing or was is done just because nobody has ever done it before?

Manish Guha's picture
Manish Guha
6 pencils

Too subtle. But kinda interesting.

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