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Yamaraj, Drink and Get Driven

Agency: 
Published/Aired: 
December 2012
Description: 

By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron's car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service.

Advertising Agency: McCann Worldgroup, Bangalore, India
Chief Creative Officer: Prasoon Joshi
Regional Creative Director: Anil Ralph Thomas
Creative Directors: Rathish P Subramaniam, Melvin Jacob
Art Director: Rathish P Subramaniam
Copywriters: Ketan Deshpande, Melvin Jacob, Anil Ralph Thomas
Illustrator: Sandeep Kottila
Accounts: Vijay Jacob, Rahul Jain

Comments (5)

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Highest Rated

mark3r's picture
mark3r
Activity Score 1949

This is great.

kleenex's picture
kleenex
Activity Score 43371

nice idea.

kalankji's picture
kalankji
Activity Score 229

gooooood one!!

kalpesh78's picture
kalpesh78
Activity Score 2578

similar to this one but nice one none-the-less.

http://www.youtube.com/watch?v=sfPnLxqUWJw

ideas....30 minutes nahi toh free.

tintinchief's picture
tintinchief
Activity Score 8

Superb!!

mark3r's picture
mark3r
Activity Score 1949

This is great.

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