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Ché men's magazine: Duvet

Ché men's magazine: Duvet
Your rating: None Average: 8.9 (16 votes)

Let us keep on dreaming of a better world.

Merchandising idea for Ché Men's Magazine cross-media campaign, a real duvet and two pillow covers.

Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson, Dirk Domen
Art director: Gilles de Boncourt
Copywriter: Eric Becker

Comments

drunk dave's picture 1060 pencils
drunk dave | Tue, 2007-01-30 14:55

I sleep under my blanket... still fun though.

RAZ21's picture 257 pencils
RAZ21 | Tue, 2007-01-30 16:55

wasn;t there a similar campaign with a pillow?if not my brain works in mysterious ways..:PPP

"there's nothing more difficult than a line"p.picasso

Arisca's picture 164 pencils
Arisca | Tue, 2007-01-30 17:57

Is it just me or the girl looks like she's dead. I don't know if it's the concept or the
execution, but the guy could as well be mourning the drowned lady.

copycomoelcopi's picture 800 pencils
copycomoelcopi | Wed, 2007-01-31 00:50

but still looks pretty!

LAZ's picture 290 pencils
LAZ | Tue, 2007-01-30 19:12

where can i order one? :) hehe

/LAZ

.nl's picture 217 pencils
.nl | Tue, 2007-01-30 23:59

She looks under 18...

(100% Belgium)

freshman's picture 126 pencils
freshman | Wed, 2007-01-31 04:46

Can I get one? I like it :P.

raverus's picture 1458 pencils
raverus | Wed, 2007-01-31 07:01

ya! hahaha

kc_brock's picture 694 pencils
kc_brock | Wed, 2007-01-31 07:31

so if the sheet is not matched up perfectly with the pillow you will have floating head girl in your bed. this is pretty weird.

is a blow up doll next in the series?

rd

mj's picture 71 pencils
mj | Wed, 2007-01-31 08:14

the target is only bachelor?

kalpesh78's picture 1224 pencils
kalpesh78 | Wed, 2007-01-31 11:13

ha ha ha.. nice one..

ideas....30 minutes nahi toh free.

jennywhx's picture 1144 pencils
jennywhx | Wed, 2007-01-31 12:33

haha, cool. but what happen if i take away the pillow? headless girl? haha
i want a man version, make sure the model is sexy :P, anyone?

http://jennywhx.blogspot.com jwhx:Visionary

adkutz's picture 52 pencils
adkutz | Wed, 2007-01-31 16:12

very nice idea. very nice.

Markg's picture 2 pencils
Markg | Tue, 2007-02-20 08:50

CAN ANY ONE PLEASE LET ME KNOW IF ITS POSSIBLE TO BUY IT?
THANK YOU.

soif2vie's picture 6 pencils
soif2vie | Tue, 2007-03-13 08:47

Hi!

Where can we get this duvet an these pillow covers?

alfa69's picture 2 pencils
alfa69 | Mon, 2007-03-19 10:26

hi there anyone can help me get it please where can i find it please

ivan's picture
ivan | Sat, 2007-04-07 00:49

Hey, guys. Stop emailing me with requests to buy this piece. I found you a supplier: http://www.realitybedding.com/

veli's picture 228 pencils
veli | Mon, 2008-04-14 20:07

awww

Guest's picture
Guest | Thu, 2009-06-18 10:03

How can I buy one of this duvet? I must have it for my best friend. His a lonely boy!!!!

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