Ché men's magazine: Duvet

Ché men's magazine: Duvet

Let us keep on dreaming of a better world.

Merchandising idea for Ché Men's Magazine cross-media campaign, a real duvet and two pillow covers.

Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson, Dirk Domen
Art director: Gilles de Boncourt
Copywriter: Eric Becker

Your rating: None Average: 8.7 (7 votes)

Comments

Submitted by drunk dave on Tue, 2007-01-30 14:55.

I sleep under my blanket... still fun though.

Submitted by RAZ21 on Tue, 2007-01-30 16:55.

wasn;t there a similar campaign with a pillow?if not my brain works in mysterious ways..:PPP

"there's nothing more difficult than a line"p.picasso

Submitted by Arisca on Tue, 2007-01-30 17:57.

Is it just me or the girl looks like she's dead. I don't know if it's the concept or the
execution, but the guy could as well be mourning the drowned lady.

Submitted by copycomoelcopi on Wed, 2007-01-31 00:50.

but still looks pretty!

Submitted by LAZ on Tue, 2007-01-30 19:12.

where can i order one? :) hehe

/LAZ

Submitted by .nl on Tue, 2007-01-30 23:59.

She looks under 18...

(100% Belgium)

Submitted by freshman on Wed, 2007-01-31 04:46.

Can I get one? I like it :P.

Submitted by raverus on Wed, 2007-01-31 07:01.

ya! hahaha

Submitted by kc_brock on Wed, 2007-01-31 07:31.

so if the sheet is not matched up perfectly with the pillow you will have floating head girl in your bed. this is pretty weird.

is a blow up doll next in the series?

Submitted by mj on Wed, 2007-01-31 08:14.

the target is only bachelor?

Submitted by kalpesh78 on Wed, 2007-01-31 11:13.

ha ha ha.. nice one..

ideas....30 minutes nahi toh free.

Submitted by jennywhx on Wed, 2007-01-31 12:33.

haha, cool. but what happen if i take away the pillow? headless girl? haha
i want a man version, make sure the model is sexy :P, anyone?

http://jennywhx.blogspot.com jwhx:Visionary

Submitted by adkutz on Wed, 2007-01-31 16:12.

very nice idea. very nice.

Submitted by Markg on Tue, 2007-02-20 08:50.

CAN ANY ONE PLEASE LET ME KNOW IF ITS POSSIBLE TO BUY IT?
THANK YOU.

Submitted by soif2vie on Tue, 2007-03-13 08:47.

Hi!

Where can we get this duvet an these pillow covers?

Submitted by alfa69 on Mon, 2007-03-19 10:26.

hi there anyone can help me get it please where can i find it please

ivan's picture
Submitted by ivan on Sat, 2007-04-07 00:49.

Hey, guys. Stop emailing me with requests to buy this piece. I found you a supplier: http://www.realitybedding.com/

Submitted by veli on Mon, 2008-04-14 20:07.

awww