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Merchandising idea for Ché Men's Magazine cross-media campaign, a real duvet and two pillow covers.
Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson, Dirk Domen
Art director: Gilles de Boncourt
Copywriter: Eric Becker
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19 Comments
I sleep under my blanket... still fun though.
wasn;t there a similar campaign with a pillow?if not my brain works in mysterious ways..:PPP
"there's nothing more difficult than a line"p.picasso
Is it just me or the girl looks like she's dead. I don't know if it's the concept or the
execution, but the guy could as well be mourning the drowned lady.
but still looks pretty!
where can i order one? :) hehe
/LAZ
She looks under 18...
(100% Belgium)
Can I get one? I like it :P.
ya! hahaha
so if the sheet is not matched up perfectly with the pillow you will have floating head girl in your bed. this is pretty weird.
is a blow up doll next in the series?
rd
the target is only bachelor?
ha ha ha.. nice one..
ideas....30 minutes nahi toh free.
haha, cool. but what happen if i take away the pillow? headless girl? haha
i want a man version, make sure the model is sexy :P, anyone?
http://jennywhx.blogspot.com jwhx:Visionary
very nice idea. very nice.
CAN ANY ONE PLEASE LET ME KNOW IF ITS POSSIBLE TO BUY IT?
THANK YOU.
Hi!
Where can we get this duvet an these pillow covers?
hi there anyone can help me get it please where can i find it please
Hey, guys. Stop emailing me with requests to buy this piece. I found you a supplier: http://www.realitybedding.com/
awww
How can I buy one of this duvet? I must have it for my best friend. His a lonely boy!!!!