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Chase Response: Fire box

Chase Response: Fire box
Your rating: None Average: 1 (7 votes)

In case of burning deadlines, break glass.

Direct mail consists of a box with a glass cover containing a visiting card.

7 Comments

Tarek's picture 35 pencils

This is done by:
Agency: ICLP Dubai (www.iclployalty.com)
Art director: Tarek Samaan
Copy writer: Douglas D'Cruze

paiduema's picture 45 pencils

REDBULL Direct Marketing Package "In Case of emergency, break glass" with a red bull can inside.

Still nice to be used in different ways :)

Zeid Nasser's picture

It's been done before for products.

The photo shows the 'break glass' unit on a wall inside a house. Surely, that's not the right target market for 'loyalty marketing consultancy services'?

Probably, the idea is to stick it in business offices, buildings or areas. Right?

Maybe Tarek can enlighten us.

popdistortion's picture 1612 pencils

Nice little idea but who looks at these things anyway?

FAHAD's picture 85 pencils

overused concept

Guest's picture

Fabulous idea............... in 1966

ooops's picture 450 pencils

i think some people will thought that the company will survive for CENTURY!

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