Advertising Agency: Leo Burnett Puerto Rico
Creative Director:Víctor Cabezas
Art Directors: Fabio Gil, Roberto Acevedo
Copywriter: Nánel Rodríguez, Ricardo Martí
Additional credits: Madeline Hidalgo
Published: June 2009
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Comments
The helping hand....Lolz. brilliant idea. Top class campaign. And what music. Loved it.
shahid
agree about concept and music theme, brilliant!
(track: Gypsy men - Babarabatiri).
Seriously I can't see this work. I wonder if people need that much of paper to read the full message, or they'd come in when half the story is told.
I'd rather see mr Whipple back ;p
Noooo, you missunderstood, the rolling paper with the text at the beginning is just part of the presentation, the real ambient was the hand holding a piece of paper!
ah alright ;p I was thinking they'd replace paperrolls (would be a good idea too, if executed differently ofc)
nice!
Very clever. Love it.
Very nice.
good. cool
No. Nobody would use this. In fact, it would piss people off. Get your stupid ad hand out of my stall!
This is probably fake, as well.
+++
"I love everything"
The video presentation is entertaining :) Better than the actual ad.
I don't think it matters whether people use it or not, they would definitely read the message and I think its a strong argument that 7 sheets makes up 28 of other cheaper brands.
I liked it a lot.
I think this is nice. Good aproach. Sorpresive.
Straight to the point.
idea is good, not really practical, but gets the message across.
but a one page of jpeg would suffice.
reason: the video feels like its trying too hard to be creative , with the music and all the cooper fonts.
:::J:::
Funny although people will continue buying cheaper paper.. :DDD
Funny although people will continue buying cheaper paper.. :DDD
Awesome! Might freak me out a little bit if I actually saw one in the bathroom, but very good execution nonetheless.
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