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Charmin Toilet Paper: The Helping Hand

Advertising Agency: Leo Burnett Puerto Rico
Creative Director:Víctor Cabezas
Art Directors: Fabio Gil, Roberto Acevedo
Copywriter: Nánel Rodríguez, Ricardo Martí
Additional credits: Madeline Hidalgo
Published: June 2009

15 comments

shahidali's picture
shahidali
4067 pencils

The helping hand....Lolz. brilliant idea. Top class campaign. And what music. Loved it.

shahid

and the boat's picture
and the boat
25 pencils

agree about concept and music theme, brilliant!

(track: Gypsy men - Babarabatiri).

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Seriously I can't see this work. I wonder if people need that much of paper to read the full message, or they'd come in when half the story is told.

I'd rather see mr Whipple back ;p

Wordnerd's picture
Wordnerd
6660 pencils

nice!

Brooklander's picture
Brooklander
42 pencils

Very clever. Love it.

daniel ieraci's picture
daniel ieraci
333 pencils

Very nice.

anHiiieeta's picture
anHiiieeta
328 pencils

good. cool

sirvan's picture
sirvan
29870 pencils

No. Nobody would use this. In fact, it would piss people off. Get your stupid ad hand out of my stall!

This is probably fake, as well.

+++

"I love some things, and don't love some other things."

jamesrothenburg's picture
jamesrothenburg
554 pencils

The video presentation is entertaining :) Better than the actual ad.

michdec's picture
michdec
440 pencils

I don't think it matters whether people use it or not, they would definitely read the message and I think its a strong argument that 7 sheets makes up 28 of other cheaper brands.
I liked it a lot.

silvi's picture
silvi
4172 pencils

I think this is nice. Good aproach. Sorpresive.

copywriter.txt's picture
copywriter.txt
828 pencils

Straight to the point.

gmint7's picture
gmint7
2685 pencils

idea is good, not really practical, but gets the message across.

but a one page of jpeg would suffice.

reason: the video feels like its trying too hard to be creative , with the music and all the cooper fonts.

:::J:::

Hiperion's picture
Hiperion
3138 pencils

Funny although people will continue buying cheaper paper.. :DDD

Hiperion's picture
Hiperion
3138 pencils

Funny although people will continue buying cheaper paper.. :DDD

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