Charmin Toilet Paper: The Helping Hand
Advertising Agency: Leo Burnett Puerto Rico
Creative Director:Víctor Cabezas
Art Directors: Fabio Gil, Roberto Acevedo
Copywriter: Nánel Rodríguez, Ricardo Martí
Additional credits: Madeline Hidalgo
Published: June 2009
15 comments
The helping hand....Lolz. brilliant idea. Top class campaign. And what music. Loved it.
shahid
agree about concept and music theme, brilliant!
(track: Gypsy men - Babarabatiri).
Seriously I can't see this work. I wonder if people need that much of paper to read the full message, or they'd come in when half the story is told.
I'd rather see mr Whipple back ;p
http://jackmancer.com/
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nice!
Very clever. Love it.
Very nice.
good. cool
No. Nobody would use this. In fact, it would piss people off. Get your stupid ad hand out of my stall!
This is probably fake, as well.
+++
"I love some things, and don't love some other things."
The video presentation is entertaining :) Better than the actual ad.
I don't think it matters whether people use it or not, they would definitely read the message and I think its a strong argument that 7 sheets makes up 28 of other cheaper brands.
I liked it a lot.
I think this is nice. Good aproach. Sorpresive.
Straight to the point.
idea is good, not really practical, but gets the message across.
but a one page of jpeg would suffice.
reason: the video feels like its trying too hard to be creative , with the music and all the cooper fonts.
:::J:::
Funny although people will continue buying cheaper paper.. :DDD
Funny although people will continue buying cheaper paper.. :DDD