The Helping Hand

Agency Network: 
June 2009

Creative Director:Víctor Cabezas

Ambient advertisment created by Leo Burnett, Puerto Rico for Charmin, within the category: House, Garden.

Advertising Agency: Leo Burnett Puerto Rico
Art Directors: Fabio Gil, Roberto Acevedo
Copywriter: Nánel Rodríguez, Ricardo Martí
Additional credits: Madeline Hidalgo

Comments (15)

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shahidali's picture
Activity Score 4069

The helping hand....Lolz. brilliant idea. Top class campaign. And what music. Loved it.


and the boat's picture
and the boat
Activity Score 25

agree about concept and music theme, brilliant!

(track: Gypsy men - Babarabatiri).

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Seriously I can't see this work. I wonder if people need that much of paper to read the full message, or they'd come in when half the story is told.

I'd rather see mr Whipple back ;p

Wordnerd's picture
Activity Score 6692


Brooklander's picture
Activity Score 42

Very clever. Love it.

daniel ieraci's picture
daniel ieraci
Activity Score 333

Very nice.

anHiiieeta's picture
Activity Score 328

good. cool

sirvan's picture
Activity Score 29860

No. Nobody would use this. In fact, it would piss people off. Get your stupid ad hand out of my stall!

This is probably fake, as well.


"I love some things, and don't love some other things."

jamesrothenburg's picture
Activity Score 554

The video presentation is entertaining :) Better than the actual ad.

michdec's picture
Activity Score 440

I don't think it matters whether people use it or not, they would definitely read the message and I think its a strong argument that 7 sheets makes up 28 of other cheaper brands.
I liked it a lot.

silvi's picture
Activity Score 4172

I think this is nice. Good aproach. Sorpresive.

copywriter.txt's picture
Activity Score 828

Straight to the point.

gmint7's picture
Activity Score 2683

idea is good, not really practical, but gets the message across.

but a one page of jpeg would suffice.

reason: the video feels like its trying too hard to be creative , with the music and all the cooper fonts.


Hiperion's picture
Activity Score 3138

Funny although people will continue buying cheaper paper.. :DDD

Hiperion's picture
Activity Score 3138

Funny although people will continue buying cheaper paper.. :DDD