Channel 4: Big 4
17m high, 18 ton steel structure in front of the HQ in London. A year long installation, with four different artists/designers invited to customize the structure. First up, we worked with acclaimed fashion photographer, Nick Knight – whose interpretation, ‘Heart’, symbolizes Channel 4 at heart of a multicultural Britain. Using lenticular lenses, we’ve created the impression the structure gently breathes as you move through and around it.
Advertising Agency: Freestate, London, UK
ACreative Directors: Adam Scott, Nick Knight
Concept jointly developed with Rufus Radcliffe, Channel 4 Head of Marketing
Released: October 2007
6 Comments
yes, but how can we make the logo BIGGER?
Haha! I'm sure client was happy with this size. :)
you cant handle the logo!
lollll.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
Really big 4 lol.....
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just 2 simple options love or hate it.
http://ad-option.blogspot.com
Every account's fantasy: giant logo.
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