Channel 4: Big 4

17m high, 18 ton steel structure in front of the HQ in London. A year long installation, with four different artists/designers invited to customize the structure. First up, we worked with acclaimed fashion photographer, Nick Knight – whose interpretation, ‘Heart’, symbolizes Channel 4 at heart of a multicultural Britain. Using lenticular lenses, we’ve created the impression the structure gently breathes as you move through and around it.

Advertising Agency: Freestate, London, UK
ACreative Directors: Adam Scott, Nick Knight
Concept jointly developed with Rufus Radcliffe, Channel 4 Head of Marketing
Released: October 2007

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5 comments

Gorilla Lover's picture
Gorilla Lover
84 pencils

yes, but how can we make the logo BIGGER?

ivan's picture
ivan

Haha! I'm sure client was happy with this size. :)

Ivan Raszl, admin of AotW

Chris's picture
Chris
1987 pencils

you cant handle the logo!

Rachel.Mann's picture
Rachel.Mann
450 pencils

lollll.

Kaifa's picture
Kaifa
136 pencils

Every account's fantasy: giant logo.
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"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

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