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Rugbeer

Agency: 
Published/Aired: 
May 2012
Description: 

Situation: Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That's why Salta beer wanted to make rugby fans live a unique experience.

Idea: The Rugbeer Machine by Salta Beer. The first ever vending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer per tackle.

Advertising Agency: Ogilvy, Argentina
General Creative Directors: Gaston Bigio, Javier Mentasti, Maximiliano Maddalena
Creative Directors: Martín Garrocho, Gastón Schaefer
Copywriter: Ignacio Jardón
Art Director: Diego Bertagni
Production Director: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Hell
Director: Who
Post Production: Control Z
Music: CCCI

Comments (11)

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Highest Rated

OFiroz's picture
OFiroz
Activity Score 53

It means if you are not strong enough to bang the machine, you lose the coin!
Or else find someone strong to get your beer. It will be embarrassing specially in the bar!
Any way nice and innovative idea! Thumps Up!

gioborde's picture
gioborde
Activity Score 1387

Love it!!!

GiBo

Design Central's picture
Design Central
Activity Score 364

:/

kleenex's picture
kleenex
Activity Score 43452

I want this beer machine!!!

kleenex's picture
kleenex
Activity Score 43452

I want this beer machine!!!

stickynotes's picture
stickynotes
Activity Score 1094

advertisers can be real inventors.. of mad things. very entertaining!

fuckcannes's picture
fuckcannes
Activity Score 10

Great Idea.
But, is it the continue of PoolBar?
Why not Budweiser? It could be better. Big brand big award.
Dont like the art direction of the video, the fist part with the map, sucks.
Claps for Ogilvy Argentina.

ramesh_1ab's picture
ramesh_1ab
Activity Score 102

Very entertaining.

Mantufayo's picture
Mantufayo
Activity Score 580

Good idea! Great music!

sacrilegend's picture
sacrilegend
Activity Score 3392

I love tapping into the sports bar culture like this. Kudos.

Al Woods's picture
Al Woods
Activity Score 19

That's the best fucking thing I've seen in ages. Bit slow off the mark and the styling is poor but absolutely love the idea.

OFiroz's picture
OFiroz
Activity Score 53

It means if you are not strong enough to bang the machine, you lose the coin!
Or else find someone strong to get your beer. It will be embarrassing specially in the bar!
Any way nice and innovative idea! Thumps Up!

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