Cerveceria Nacional Dominicana: The One

Cannes Lions 2007 Promo Winner
Advertising Agency: Pages BBDO, Santo Domingo, Dominican Republic
General Creative Director: Rodolfo Borrell
Art Director: Miguel Peña
Copywriter: Yaqui Núñez
VP New Business: Claudia Gómez
President: Felipe Pagés
Cannes Lions 2007 Promo Winner

Advertising Agency: Pages BBDO, Santo Domingo, Dominican Republic
General Creative Director: Rodolfo Borrell
Art Director: Miguel Peña
Copywriter: Yaqui Núñez
VP New Business: Claudia Gómez
President: Felipe Pagés

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5 comments

A. J. SMITH's picture
A. J. SMITH
2838 pencils

If they really hate advertising they'll ditch the beer out of resentment when they cotton on to the fact they've been duped.

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It's only an ad.

yaqui's picture
yaqui
24 pencils

BUGGERS GRIPS, had you seen the case study you'd understand how what you've said is not necessarily so. All this and the amazing results are in a 3.3 minute video I sent Ivan long before it won a gold and a silver lion and two shortlists in cannes. As a matter of fact a steady increase in the member subscription has been experienced in the last 10 months since it's release. Now more than ever are the members of the community sharing their thoughts and expressions and dictating the movement's next steps.

ivan's picture
ivan

I confirm.

Ivan Raszl, admin of AotW

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Fair enough.

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It's only an ad.

Guest's picture
Guest

This sounds like rubbish. Hated advertising? and the result is 4th place in sells in an already small market?. It sounds like a waste of resources with little to no benefit.

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