Century FOX, Rocky's back: Beaten

Century FOX, Rocky's back: Beaten

Rocky's back to training

Agency: JWT, Chile
Creative Directors: Leo Farfán, Fernando Aljaro
Art Directors: Aliro Jara, Kart Neumann
Copywriter: Gonzalo Ferrada
Other additional credits: K.O producciones

Your rating: None Average: 5.9 (7 votes)
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Comments

Submitted by addyhoch10 on Wed, 2007-03-14 05:39.

rocky backs?
anyway, i like the idea.

Submitted by Yokel on Wed, 2007-03-14 08:03.

I had a rocky back once. Took three months to go away!

Submitted by Stigset on Wed, 2007-03-14 05:55.

I love these sort of stunts

Submitted by roman-schwienba... on Wed, 2007-03-14 07:16.

this is a good idea , better then the meat one

brain123's picture
Submitted by brain123 on Wed, 2007-03-14 18:52.

Indeed.

Submitted by daniel_deltoro on Wed, 2007-03-14 08:02.

The shirt translates, Rocky Returns. They probably goofed and put Rocky Backs.

Davosk's picture
Submitted by Davosk on Wed, 2007-03-14 08:34.

It would be better if these guys looked like heavyweight boxers. That would make this perfect and they would really stand out in public. These kids were probably cheap to hire but they look more like skateboard kids. Not bad.

Submitted by Have Heart on Wed, 2007-03-14 10:41.

Very strong idea!

Submitted by Dick Huges on Wed, 2007-03-14 11:59.

Rocky Backs is funny.

Submitted by dookievil on Wed, 2007-03-14 22:14.

que bien,

Submitted by mahi_dhk on Wed, 2007-03-14 23:29.

good idea and very effective!!!

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