Agency: JWT, Chile
Creative Directors: Leo Farfán, Fernando Aljaro
Art Directors: Aliro Jara, Kart Neumann
Copywriter: Gonzalo Ferrada
Other additional credits: K.O producciones
It would be better if these guys looked like heavyweight boxers. That would make this perfect and they would really stand out in public. These kids were probably cheap to hire but they look more like skateboard kids. Not bad.
Comments
rocky backs?
anyway, i like the idea.
I had a rocky back once. Took three months to go away!
I love these sort of stunts
this is a good idea , better then the meat one
Indeed.
The shirt translates, Rocky Returns. They probably goofed and put Rocky Backs.
It would be better if these guys looked like heavyweight boxers. That would make this perfect and they would really stand out in public. These kids were probably cheap to hire but they look more like skateboard kids. Not bad.
Very strong idea!
Rocky Backs is funny.
que bien,
good idea and very effective!!!
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