Centraal Beheer: Just call us live accidents, 5

Advertising Agency: DDB Amsterdam, The Netherlands
Art Directors: Robert van der Lans, Dennis Baars
Copywriters: Ruben Sonneveld, Erik Falke
Illustrator: Joris Blomjous
Photographer: Mark Groen
Published: December 2009

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xcreativity's picture
2374 pencils

simple but effective i would say.

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Appolonia's picture
298 pencils

thats very creative and supports interactivity...which is very effective in advertising i guess

thedesignaddict's picture
5366 pencils

Excellent idea. Relevant, memorable & very creative.

salamandos's picture
1947 pencils

nice project!

Dzsoi's picture
5269 pencils

A big Yes!

Mandark's picture
407 pencils

I'm just wondering...WHO in their right mind would think of taking a photo in a crash site? what could drive a person to think that is cool, or hip or interesting? this is weird for me, i'm sorry. i don't like the idea. i don't think it brings anythig to the consumers, and I am having troubles understanding how it helped the brand, exept the fact that a number of people took pictures there, sent them to friends that laughed about it and remained with NOTHING about what this campaign had to say. please correct me if i am wrong.

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Dzsoi's picture
5269 pencils

Do you see the website activation and the poster campaign?

salamandos's picture
1947 pencils

it's pretty self-explanatory.. NOTHING unclear from my point of view. BYE.

Spoonfeederxxx's picture
641 pencils

Not a wow thought, rather first stage if you ask me...


Guest's picture

esto ya lo había visto NO MAMEN

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