Advertising Agency: DDB Amsterdam, The Netherlands
Art Directors: Robert van der Lans, Dennis Baars
Copywriters: Ruben Sonneveld, Erik Falke
Illustrator: Joris Blomjous
Photographer: Mark Groen
Published: December 2009
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10 Comments
simple but effective i would say.
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Alexandre Brito
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thats very creative and supports interactivity...which is very effective in advertising i guess
Excellent idea. Relevant, memorable & very creative.
nice project!
A big Yes!
I'm just wondering...WHO in their right mind would think of taking a photo in a crash site? what could drive a person to think that is cool, or hip or interesting? this is weird for me, i'm sorry. i don't like the idea. i don't think it brings anythig to the consumers, and I am having troubles understanding how it helped the brand, exept the fact that a number of people took pictures there, sent them to friends that laughed about it and remained with NOTHING about what this campaign had to say. please correct me if i am wrong.
"U think it's perfect?! Press delete and start again!"
Do you see the website activation and the poster campaign?
it's pretty self-explanatory.. NOTHING unclear from my point of view. BYE.
Not a wow thought, rather first stage if you ask me...
NEXT!
esto ya lo había visto NO MAMEN