Centraal Beheer: Just call us live accidents, 5

Advertising Agency: DDB Amsterdam, The Netherlands
Art Directors: Robert van der Lans, Dennis Baars
Copywriters: Ruben Sonneveld, Erik Falke
Illustrator: Joris Blomjous
Photographer: Mark Groen
Published: December 2009

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10 comments

xcreativity's picture
xcreativity
2374 pencils

simple but effective i would say.

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Appolonia's picture
Appolonia
298 pencils

thats very creative and supports interactivity...which is very effective in advertising i guess

thedesignaddict's picture
thedesignaddict
5366 pencils

Excellent idea. Relevant, memorable & very creative.

salamandos's picture
salamandos
1947 pencils

nice project!

Dzsoi's picture
Dzsoi
5269 pencils

A big Yes!

Mandark's picture
Mandark
407 pencils

I'm just wondering...WHO in their right mind would think of taking a photo in a crash site? what could drive a person to think that is cool, or hip or interesting? this is weird for me, i'm sorry. i don't like the idea. i don't think it brings anythig to the consumers, and I am having troubles understanding how it helped the brand, exept the fact that a number of people took pictures there, sent them to friends that laughed about it and remained with NOTHING about what this campaign had to say. please correct me if i am wrong.

"U think it's perfect?! Press delete and start again!"

Dzsoi's picture
Dzsoi
5269 pencils

Do you see the website activation and the poster campaign?

salamandos's picture
salamandos
1947 pencils

it's pretty self-explanatory.. NOTHING unclear from my point of view. BYE.

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Not a wow thought, rather first stage if you ask me...

NEXT!

Guest's picture
Guest

esto ya lo había visto NO MAMEN

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