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Just call us live accidents, 5

Agency: 
Published/Aired: 
December 2009
13818
Description: 

Ambient advertisment created by DDB, Netherlands for Centraal Beheer, within the category: Finance.

Advertising Agency: DDB Amsterdam, The Netherlands
Art Directors: Robert van der Lans, Dennis Baars
Copywriters: Ruben Sonneveld, Erik Falke
Illustrator: Joris Blomjous
Photographer: Mark Groen

Comments (10)

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Highest Rated

Mandark's picture
Mandark
Activity Score 407

I'm just wondering...WHO in their right mind would think of taking a photo in a crash site? what could drive a person to think that is cool, or hip or interesting? this is weird for me, i'm sorry. i don't like the idea. i don't think it brings anythig to the consumers, and I am having troubles understanding how it helped the brand, exept the fact that a number of people took pictures there, sent them to friends that laughed about it and remained with NOTHING about what this campaign had to say. please correct me if i am wrong.

"U think it's perfect?! Press delete and start again!"

xcreativity's picture
xcreativity
Activity Score 2374

simple but effective i would say.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Appolonia's picture
Appolonia
Activity Score 298

thats very creative and supports interactivity...which is very effective in advertising i guess

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Excellent idea. Relevant, memorable & very creative.

salamandos's picture
salamandos
Activity Score 1947

nice project!

Dzsoi's picture
Dzsoi
Activity Score 8490

A big Yes!

Mandark's picture
Mandark
Activity Score 407

I'm just wondering...WHO in their right mind would think of taking a photo in a crash site? what could drive a person to think that is cool, or hip or interesting? this is weird for me, i'm sorry. i don't like the idea. i don't think it brings anythig to the consumers, and I am having troubles understanding how it helped the brand, exept the fact that a number of people took pictures there, sent them to friends that laughed about it and remained with NOTHING about what this campaign had to say. please correct me if i am wrong.

"U think it's perfect?! Press delete and start again!"

Dzsoi's picture
Dzsoi
Activity Score 8490

Do you see the website activation and the poster campaign?

salamandos's picture
salamandos
Activity Score 1947

it's pretty self-explanatory.. NOTHING unclear from my point of view. BYE.

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Not a wow thought, rather first stage if you ask me...

NEXT!

Guest's picture
Guest

esto ya lo había visto NO MAMEN

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