Centraal Beheer: Just call us live accidents, 1

For our new "Just call us" campaign, we brought the slogan to the people. We built several LIVE accidents and placed these all around the country. Anyone could step into these accidents. And that generated thousands of unique photographs. At the "Just call us" LIVE website, people could download their own photo and vote for their favorite photos. The 80 photos that got the most votes were eventually used as outdoor posters. In this way, the Dutch people themselves determined what the new "Just call us" campaign looked like.

Advertising Agency: DDB Amsterdam, The Netherlands
Art Directors: Robert van der Lans, Dennis Baars
Copywriters: Ruben Sonneveld, Erik Falke
Illustrator: Joris Blomjous
Photographer: Mark Groen
Published: December 2009

4 comments

xcreativity's picture
xcreativity
2374 pencils

ahah very dutch indeed.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

thedesignaddict's picture
thedesignaddict
5393 pencils

amazing.

Appolonia's picture
Appolonia
298 pencils

that one is really good and funny !

brandingworthspreading's picture
brandingworthsp...
648 pencils

Brilliant campaign. Creative and easy to buzz!

Log in or register to post comments