Centers For Disease Control & Prevention: Verb Yellowball

Cannes Lions 2007 Direct Gold Winner

We created the ultimate, kid-targeted direct response vehicle. VERB delivered 500,000 yellow balls directly into kids' hands. They looked ordinary. But each ball carried a unique code and instructed kids to play with the ball, enter the code at the VERB website and blog their story, then pass their ball on to another kid. The balls drew kids into an on-line and off-line community dedicated to spreading play. Kids could post a blog, read the stories from all across the country and track their ball's journey. The ball was our response device. And we created a variety of innovative ways to get them directly into the hands of our target.

Advertising Agency: Arc Worldwide, Chicago, USA
SVP/Group Creative Director: Chris Cancilla
Creative Director: Tony Fuller
Senior Copywriter: Brian Bennet
Copywriter: Dave Kuhl
Senior Art Director: Kyle Baer
Art Director: Katie Wienke
Account Director: Stella Kusner
Account Supervisors: Adriana Janutka, Amy Mikel
Planning and Research Supervisor: Michelle Lund

7 comments

Made Of Ideas's picture
Made Of Ideas
100 pencils

I love it! It such a great idea and the art direction is fun.

TopJeff's picture
TopJeff
479 pencils

Spectacular! It's so interactive and distinctive and a really creative way to combine online and offline media.

Jeff

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TopCreatives, the premier online community for creative pros.

kyao888's picture
kyao888
127 pencils

This is great! I can see this for teenagers and even for adults but with different colors for each age group.

Where can we get the ball?

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Preface Media, Inc.
Online Rich Media Solutions
URL: www.PrefaceMedia.com
Email: media@prefacemedia.com

Blahg's picture
Blahg
616 pencils

Great execution but the idea seems a tribute to "Where's George?" and "Where's Willy".

http://www.wheresgeorge.com/
http://www.whereswilly.com/

This was a fad a couple years ago. I STILL find $5 bills that have written in pen on them "Whereswilly.com".

Babi's picture
Babi
154 pencils

This is so nice!
I love the community creating side of the operation. It is a wonderful idea and it seems to have been working.

Joe76's picture
Joe76
772 pencils

This is awesome!!! Really great job!!!

Spanky's picture
Spanky
4899 pencils

great strategy. not much here creatively. wish the posters had been more interesting.

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