Centauro Stores: The Weight Of The Brazilian Shirt
Advertising Agency: Salles Chemistri/Sao Paulo/Brazil
Creative Directors: Hugo Rodrigues, Victor Hayashida
Art Director: Nelson Costa, Erico Braga
Copywriter: Cristiane Parede
Published: March 2010
24 Comments
Very good campaign.
Like it.
Yeah that's nice.
Now only if those shirts wern't so damn expensive I might actually buy them.
http://jackmancer.com/
http://twitter.com/jackmancer/
Even Brazil has left the crown, he still has that weight. Congratulations, very good idea.
hatsoff
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~ Quite obviously, I have gathered no moss ! ~
now they can try the the weight of the lose of brazilia !!!
Very nice
Now weightless!
CG
Nice idea
I like this idea.
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Pop Art Laboratory v.2
Really clever idea. Well done.
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http://keithstoeckeler.com
http://allthatinspires.me
Great!
Muito bom!
That's really good
É nós!!!!!!!!
Well done! Congrats!
m'agrada. bona idea!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
Bye bye Brazil ;D
"Si eres buen copy, presiona alt + F4"
Nelson gostosão.
Bem legal velhos. Parabéns aos diretores criativos.
Increase of 15% on sales? Blame the world cup, not a heavier hanger,
But it's a very nice campaign anyway.
Porra, muito bom.
Very Nice
Pesaba demasiado, ¿no?
Bye bye Brazil!
witty and easy to implement.