Mumbai cha porga's picture
Mumbai cha porga
22 pencils


SeanMartin's picture

Like so many pieces of ambient, I question how well this really worked. The sheer cuteness of the figurine undercuts the seriousness of the message, and given that books are usually turned spine out on the shelf means the headline would be facing in the wrong direction for a reminder read, thus eliminating the message altogether.

XL's picture
214 pencils

Dude. They're called bookENDS. Meaning they're on the end. And therefore, still entirely readable.

SeanMartin's picture

*Dude*, look at a set of bookends sometime and tell me which side FACES OUT.

biabitch's picture
298 pencils

the copy faces out but the expression of the ceramic child will always be seen.

which is okay because 1.the copy has already been read when the ambient piece was delivered. 2. anyone new to the ceramic book ends would like to know why the books are leaning and why the bookend kids look so distressed.

k-rocka's picture
428 pencils

Well said.

teenie's picture
1894 pencils

I assume these would go on the teacher's desk as a constant reminder. They don't need to read it every time to remember the message.

the_wizArt_of_OZ's picture
16 pencils

Like it.

adstrike's picture
334 pencils

what the fuc*! is this, how you supose to help this kid... what a fake ambient. (so you see this, realize about the problem and then? no phone number no webpage...

EgeMan's picture
54 pencils

yes . i agree with u. no contact information about help and more

gmint7's picture
2683 pencils

i think it's just meant to raise awareness..

nice. good job


dynatop's picture
212 pencils

good point, bad execution.

tridipnandi's picture
220 pencils

good one...I think parents are not the tg...education depart should see this.

viky's picture
358 pencils

Nice one

Flooded with art!

MoveOn's picture
63 pencils

Charming idea, worthy of praise, only I hope it's not another scam.

Mumbai cha porga's picture
Mumbai cha porga
22 pencils

Nice out of the box idea!

Blue Koala's picture
Blue Koala
199 pencils

Hard to be Ads.
Just an opinion.

Just an opinion.

dauntless's picture
60 pencils

agree with adstrike
seems like this is done for the awards...
don't see how this can help the situation of the kids... good one to help the creative team though :)

pooja gadodia's picture
pooja gadodia
86 pencils
faluba's picture
20 pencils

no bad

the_dejawoo's picture
98 pencils


lunan's picture
13 pencils

oh my god!
Chee Guan,bad idea,bad result.

avinash singh's picture
avinash singh
15 pencils

idea does not create the pain.

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