CBS: Eggvertising

CBS’s copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay they have in store. Some of their planned slogans: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”). Variations on the ad for its Monday night lineup of comedy shows include “Shelling Out Laughs,” “Funny Side Up” and “Leave the Yolks to Us.” Read more

I think it's such a great potential, but I don't see a relevance of eggs to TV station or TV shows. They could've forced a connection by saying something like "Start your day with CBS".

Related videos by Shutterstock

10 comments

chippery's picture
chippery
94 pencils

a new untraditional media should be more than an excuse for a bunch of corny puns. i scrambled to make sense of it. maybe the creatives couldn't crack it. Maybe the CD is a yellow belly. See, this post wasn't funny, and neither were the eggs.
But it was a nice try at something new, that's the sunny side.

bknowlden's picture
bknowlden
3647 pencils

If this shows up at my supermarket I will drop the cartons on the floor. Hopefully the grocer will get the hint and not allow this.

I applaud the effort, but this stuff is what perpetuates our profession as one of the all-time least-trusted.
--
brandon

whitespace's picture
whitespace
1953 pencils

I like it hahahah

Would collect the whole set if I could.

I don't see how printing on eggs become an invasion of your privacy though.

writergeekdez's picture
writergeekdez
255 pencils

i'm not very eggstatic about this un-eggcelent eggcecution.

see, it's making me do stupid crap, too.

whitespace's picture
whitespace
1953 pencils

Okay I won't egg you on then. This eggscursion is getting a little out of hen.

MADE in the USA's picture
MADE in the USA
434 pencils

Poach me am I dreaming or is this really an ad, I eggmatically agree this campaign is nothing but a shell of an idea.

I too am a bit cornfused as to why it would get such an angry eggsponce. I certainly would never have considered it a “right to privacy” scramble. Goes to show; You shouldn’t keep all you eggs in one basket.

MADE in the USA's picture
MADE in the USA
434 pencils

It wasn't really a fuss to me, It's really been eggtastic.

OK that's all I've got... it's over(easy):)

bdragule's picture
bdragule
24 pencils

Whatever your opinion is on the eggs, the outline method they are using to print on them makes the CBS logo and Show titles look awful. I'd be pissed if I had designed one of those titles and this is how they're advertising it.

In the end, this is probably a good idea for CBS, at least for a little while. It gets them more exposure in the supermarket. For the egg industry it is a dumb, dumb move. No one is going to take those eggs home.

MADE in the USA's picture
MADE in the USA
434 pencils

Just to clarify, This is a print ad campaign. Eggs are the focus because of the wordplay with ‘eggvertising’ and the associational pun for each show’s new season release.
It was never meant to be printed on actual eggs and sold in Grocery stores. and has nothing to do with the egg industry.
There is no association between eggs and CBS except for the wordplay.
I’m sure there are those who found it funny, I personally think it was rather corny. I got more from making fun of it than the ad itself.
\ ; )

<<>><<>>

MADE in the USA's picture
MADE in the USA
434 pencils

<<>><<>>
I was told that the media story release was a part of the campaign as a spoof but there was no actual intention to advertise on eggs. I don’t have first hand info.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments