Advertisement

Caution Dry Floor Ambient

Published/Aired: 
September 2007
Description: 

Wild Wadi, one of Dubai’s most popular attractions, had to close for two weeks for maintenance. It was essential to alert tourists of the closure, in order to save them a wasted journey. Out-of-town tourists tend not to listen to local radio or read local papers, so outdoor media, including ambient, was selected. High visibility was a major requirement! This ambient advertisement, measuring two metres high, was placed at strategic points throughout the city during the closing period.

Advertising Agency: Ogilvy One Worldwide, Dubai, UAE
Art Director: Satyen Adhikari
Copywriters: Satyen Adhikari
Illustrator: Satyen Adhikari
Production Manager: Sukesh Babu

Comments (12)

Log in or register to post comments

Highest Rated

Noee's picture
Noee
Activity Score 180

Very good. Smart.

May all your dreams come true.

miko1aj's picture
miko1aj
Activity Score 3086

Superb.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

ahhhhhhhhhhhhhh.

Not bad.

We're going to need more lube.

kgeiger's picture
kgeiger
Activity Score 7287

Nice.

ki's picture
ki
Activity Score 124

hehe this is good!

Barkach's picture
Barkach
Activity Score 200

Jajajajajaja I like it

fractalrene's picture
fractalrene
Activity Score 1504

When I saw the thumbnail at the cover I first thought of global warming...

Rolf's picture
Rolf

excellent idea... great work!!

itch's picture
itch
Activity Score 806

ahahhaha. i really like this! superb!

* it's not how good you are. it's how good you want it to be *

mad hatter's picture
mad hatter

Sorry guys, nice try but this one is really forced. Besides the fact that Dreamland Aqua Park has already done an ambient using the same prop. Even the sign of the guy sitting in the triangle. He looks more like a trapeze artist than anything else. This brings me to your creative rationale.
Tourists don't flock to Dubai because of the Wild Wadi, come on it's not one of the 'Wonders of the World'. "Out of town tourists tend not to..." WEAK! WEAK! You could not have been convinced with this one. I'm sure you guys can do way better!

miko1aj's picture
miko1aj
Activity Score 3086

some problems in life?

Guest's picture
Guest

CAUTION!
Dry Ambient

Noee's picture
Noee
Activity Score 180

Very good. Smart.

May all your dreams come true.

Advertisement